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britannia

fef Report

Britannia leads biscuit category with a 38% share of ad volumes in FY2024: report

The digital advertising landscape experienced a 16% decline in ad insertions for the biscuit category in FY2024 compared to FY2023. On TV, Cadbury's Oreo emerged as the leading brand, capturing a 10% share of ad volumes.

By Social Samosa
Jan 07, 2025 19:04 IST 2 Min read
bh-29 Report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
By Social Samosa
Jul 25, 2024 12:40 IST 3 Min read
ud8 Campaign Spot
Britannia Little Hearts unveils a new look with latest campaign
By Social Samosa
Jun 26, 2024 15:53 IST 2 Min read
Britannia case Study Case Studies
Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly
By Social Samosa
Apr 16, 2024 09:00 IST 5 Min read
TAM report Report
HUL was the leading advertiser for 3 quarters in 2023: TAM AdEx Report
By Social Samosa
Dec 19, 2023 16:51 IST 1 Min read
AI trends #SocialThrowback
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
By Shamita Islur
Dec 06, 2023 14:28 IST 9 Min read
Britannia's 1947% more history Campaign Spot
Britannia pays tribute to India’s living freedom fighters with its AI-led ‘1947% More History’ Campaign
By Social Samosa
Aug 15, 2023 04:30 IST 3 Min read
Britannia Biscafe Interviews
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
By Sneha Medda
Aug 16, 2022 05:39 IST 17 Min read
Britannia Whatsapp Store Locator Industry Updates
Britannia launches WhatsApp based ‘Store Locator’
By Social Samosa
Apr 29, 2020 03:02 IST 1 Min read
Vinay Subramanyam interview Interviews
Interview: Vinay Subramanyam, Britannia Industry on Little Hearts' "Always on" strategy...
By Aishwarrya Chakraverty
Mar 03, 2020 03:48 IST 5 Min read
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