britannia

Prassant x croissant x britannia Topical Spot

Croissant to Prashant: How a mispronunciation became Britannia’s marketing gold

A content creator’s mispronunciation of ‘croissant’ as ‘Prashant’ took the internet by storm. Britannia seized the moment, temporarily changing its name, tweaking packaging, and getting celebrities involved, turning a viral joke into a marketing win.

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