ITC

Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh

Bingo! Tedhe Medhe’s Bhaukaal Lok leveraged Mahakumbh’s massive footfall to deepen regional connections, blending street food, pop culture, and digital engagement. Here is a case study on it

By Social Samosa

Mar 25, 2025 10:00 IST logo

7 Min read

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