The infographic is a Twitter Cheat Sheet and briefs about how or why marketers can use the platform and dissects it further in regards to cost, access, strategy, content, and engagement.
In 2018, Twitter had 330 million monthly active users globally with a majority of them being millennials. Forty-Two percent users access the app every day, while 24% use it every week. Reports say that Twitter is the place users go when they are looking for something new and interesting.
Users follow businesses more than individuals on Twitter. Ninety-three percent users who follow small or medium-sized businesses plan to purchase from them and 69% have purchased products, after seeing it on the platform. In a report concerning their shareholders, the company stated that ad engagements increased 99% year over year.
Video-ads seem to be dominating the platform as 73 percent users found them to not be intrusive, but actually informative and a tweet with a video is six times more likely to be retweeted. Forty-one percent of people purchased products after seeing an ad in the last 30 days, on Twitter.
With these statistics & data and the following infographic, one would be well-equipped to create a Twitter-marketing strategy and gain the desired engagement.