Report: Virat Kohli's brand value rises by 18% to US$170.9

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Celebrity Brand Report

Duff & Phelps announced the fourth edition of its Celebrity Brand Valuation Report 2018, titled, The Bold, the Beautiful and the Brilliant.

The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Key findings from the report include:

-Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.

-Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.

-Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

Also Read: India’s media consumption has been growing at 9% CAGR over the past 6 years: BCG-CII report

Celebrity - Top 10  2018  2017
 Brand Rank Brand Value  Brand Rank
 Virat Kohli  1  170.9  1
 Deepika Padukone  2  102.5  3
 Akshay Kumar  3  67.3  4
 Ranveer Singh  4  63.0  5
 Shah Rukh Khan  5  60.7  2
 Salman Khan  6  55.8  6
 Amitabh Bachchan  7  41.2  8
 Alia Bhatt  8  36.5  9
 Varun Dhawan  9  31.6  10
 Hrithik Roshan  10 31.0  7

Varun Gupta, Managing Director, Asia Pacific Leader for Valuation Services says, "Celebrities have an overwhelming influence on a consumer’s choices, which is one of the reasons why product brands rely on them for their endorsements."

See the entire report below:

Shah Rukh Khan Brands Deepika Padukone ranveer singh akshay kumar India Brand alia bhatt Hrithik Roshan Salman Khan Virat Kohli Amitabh Bachchan celebrities managing director consumer report celebrity #छत्तीसगढ़चुनाव2018 deepika Padukone Ranveer Singh total choices kohli Virat Akshay Kumar value amitabh Bachchan Alia Asia Pacific Leader Beautiful Bhatt bold Brand Valuation brand values brilliant Celebrity Brand Report Celebrity Brand Report 2019 Celebrity Brand Valuation Report 2018 celebrity brands contracts Dhawan Duff Duff & Phelps edition endorsement endorsement contracts endorsements fourth fourth edition Hrithik Influence Khan Phelps Roshan salman Shah Rukh total value valuation Valuation Services values Varun Varun Dhawan Varun Gupta