Duff & Phelps announced the fourth edition of its Celebrity Brand Valuation Report 2018, titled, The Bold, the Beautiful and the Brilliant.
The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Key findings from the report include:
-Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
-Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
-Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.
| Celebrity - Top 10 |
2018 |
2017 |
| Brand Rank |
Brand Value |
Brand Rank |
| Virat Kohli |
1 |
170.9 |
1 |
| Deepika Padukone |
2 |
102.5 |
3 |
| Akshay Kumar |
3 |
67.3 |
4 |
| Ranveer Singh |
4 |
63.0 |
5 |
| Shah Rukh Khan |
5 |
60.7 |
2 |
| Salman Khan |
6 |
55.8 |
6 |
| Amitabh Bachchan |
7 |
41.2 |
8 |
| Alia Bhatt |
8 |
36.5 |
9 |
| Varun Dhawan |
9 |
31.6 |
10 |
| Hrithik Roshan |
10 |
31.0 |
7 |
Varun Gupta, Managing Director, Asia Pacific Leader for Valuation Services says, "Celebrities have an overwhelming influence on a consumer’s choices, which is one of the reasons why product brands rely on them for their endorsements."
See the entire report below:
https://www.slideshare.net/SocialSamosa/celeb-brandvaluation2018
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