Duff & Phelps announced the fourth edition of its Celebrity Brand Valuation Report 2018, titled, The Bold, the Beautiful and the Brilliant.
The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Key findings from the report include:
-Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
-Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
-Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.
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|Celebrity – Top 10||2018||2017|
|Brand Rank||Brand Value||Brand Rank|
|Shah Rukh Khan||5||60.7||2|
Varun Gupta, Managing Director, Asia Pacific Leader for Valuation Services says, “Celebrities have an overwhelming influence on a consumer’s choices, which is one of the reasons why product brands rely on them for their endorsements.”
See the entire report below: