Report: Virat Kohli’s brand value rises by 18% to US$170.9

Celebrity Brand Report
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Duff & Phelps announced the fourth edition of its Celebrity Brand Valuation Report 2018, titled, The Bold, the Beautiful and the Brilliant.

The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Key findings from the report include:

-Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.

-Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.

-Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

Also Read: India’s media consumption has been growing at 9% CAGR over the past 6 years: BCG-CII report

Celebrity – Top 10  2018  2017
 Brand Rank Brand Value  Brand Rank
 Virat Kohli  1  170.9  1
 Deepika Padukone  2  102.5  3
 Akshay Kumar  3  67.3  4
 Ranveer Singh  4  63.0  5
 Shah Rukh Khan  5  60.7  2
 Salman Khan  6  55.8  6
 Amitabh Bachchan  7  41.2  8
 Alia Bhatt  8  36.5  9
 Varun Dhawan  9  31.6  10
 Hrithik Roshan  10 31.0  7

Varun Gupta, Managing Director, Asia Pacific Leader for Valuation Services says, “Celebrities have an overwhelming influence on a consumer’s choices, which is one of the reasons why product brands rely on them for their endorsements.”

See the entire report below:


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