#SS40Under40: Keep the consumer at the center of every idea: Vikas Chawla

Vikas Chawla Co-Founder Social Beat

Vikas Chawla, Co-Founder, Social Beat and a part of Social Samosa’s #40Under40 list, shares his comprehension on the marketing space and more. 

Listed under the category of Agency Leader, Vikas Chawla, with over 15 years of experience under his kitty, has been an integral part of Social Beat’s foundation. From influencer outreach to the trivial digital marketing campaigns, Chawla shares his opinion on the current state of Media & Advertising.

One thing you really love about your choice of career

There is always more to learn and it’s an ever-changing industry.

How would you explain your job to a 5-year-old?

We tell stories so that more and more people can buy what our clients sell!

Also Read: #SS40Under40: Work for people you want to learn from: Adityan Kayalakal

The Weirdest Brief/Pitch you have ever received

For a political party to do an influencer campaign

5 Jargons that have become a part of your life

ROI, Engagement, CPL, Impressions, and AMP

Media, Marketing & Advertising Quote/Tips for our Audience

Keep the consumer at the center of every idea and execution, for it to get the right engagement.

#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field

It’s as exciting space as it can be – every day is a new day so be prepared for organized chaos.