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influencer campaign

How India Gate’s 360-degree campaign engaged South Indian consumers on the versatility of Basmati rice

This case study explores how India Gate used Influencer marketing, TVC ads, in-cinema advertising, and more marketing strategies to change the perspective of basmati rice in the South.

By Social Samosa

Nov 28, 2023 11:48 IST logo

6 Min read

Campaign Spot

#HowWeEqual: Bumble campaign pushes for equality in relationships

By Meghna Lall

Jan 20, 2020 10:10 IST logo

21 Min read

[Masterclass] Influencer Marketing with Ignacio Aguirre

By Social Samosa

Nov 04, 2019 12:09 IST logo

2 Min read

Interviews

#SS40Under40: Keep the consumer at the center of every idea: Vikas Chawla

By Social Samosa

Jan 08, 2019 04:03 IST logo

1 Min read

Campaign Reviews

#KitchenBattles: A 'soul'ful approach towards influencer outreach

By Saloni Surti

Sep 16, 2015 11:34 IST logo

4 Min read