Entering the Indian smartphone market last year, Mobiistar, a Vietnamese smartphone brand, has roped in Tonic Worldwide as its digital creative agency, post a multi-agency pitch.
The account will be handled out of Tonic’s Delhi office and the team will be managing the digital strategy, social media and ORM mandate.
Aniruddha Deb, CMO, Mobiistar, says, “We are happy to partner with Tonic Worldwide for the digital marketing mandate. It’s going to be an exciting partnership with Tonic as they are aligned with our vision for the brand and business. We are really connected with the ideas, the enthusiasm and the vibrant energy that the Tonic team brought to the table during the pitch process and we look forward to our partnership.”
Commenting on the account win, Tonic’s Chief Business Officer, Sudish Balan says, “We are poised to enter exciting times as a digital partner for Mobiistar as the company is all set to aggressively enter the budget smartphone market and establish a strong foothold amongst the audiences. With our strategic understanding of the digital audiences and their consumer behavior on social, we plan to deliver the results with targeted storytelling, leading to measurable results for brand scores and sales. Research, Analytics, Data, Storytelling and Technology are the 5 key pillars that will drive our strategy for Mobiistar and we are confident that our partnership will help them gain a strong digital footprint.”
The agency will help the smartphone brand in leveraging its digital image through a meticulous understanding of the consumer’s mindset, behavior, motivations and triggers. This will help Mobiistar in creating a unique digital identity for themselves in the cluttered smartphone market.
Supporting this, Tonic Worldwide has also planned multiple digital campaigns in the coming months to amplify Mobiistar’s presence across digital platforms.