Influencer Marketing, a trend erupted not so long ago, may be a hassled thought, check out the following infographic to know the right statistics for your Influencer Marketing campaign.
Influencer Marketing, an industry that was estimated to be worth $2 billion in 2017 and projected to be worth $10 billion by 2020, according to Adweek is growing at a supersonic rate.
42% of marketers find the question of fake followers and bots alarming but that doesn’t stop most of them to use influencer marketing as a strategy as 22% of 18-34 year-olds made a large purchase after seeing an influencer endorsing it, according to ClickZ.
Instagram can be considered as the best platform for influencer marketing as according to Mobile Marketer, 93% of influencer marketing campaigns use Instagram as a platform. Influencer Marketing on Instagram jumped to 198% in 2017.
In today’s date, marketers wouldn’t have a hard time finding an influencer as 39% of active Instagram accounts with over 15K followers are influencers and marketers have admitted that they are able to tap the their target audience better by working with an influencer.
With the quality of technology upgrading and becoming more affordable, the quality of content is also improving with the rise of editing apps and smartphones.
Influencer Marketing Hub in association with Viral Nation and NeoReach surveyed over 800 marketing agencies, brands and professionals to evaluate the state of Influencer Marketing in 2019 and have compiled an infographic.
Glance through the following infographic to know more about the state of Influencer Marketing in 2019.