#IPLSpot: Pillsbury Cookie Cake gives 3992 Indian cities #FanBanneKaBahana

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This IPL season, Pillsbury Cookie Cake set out to give 3992 out of 4000 cities of India who don’t have their own teams Fan Banne Ka Bahana.

Royal Challengers Bangalore aka RCB’s captain Virat Kohli very proudly says ‘Hamari aur India Ki Pasand Ek Hai’ in a recent video for #FanBanneKaBahana. Pillsbury Cookies’ latest campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ for RCB featuring Virat Kohli and other teammates.

The insight for the campaign came from IPL being the national festival of sorts, yet only 8 cities have their own teams to celebrate. The rest of the 3992 cities of India do not have a team to call their own. Every city in this country has its own charm, its own language, idiosyncrasies, and mannerisms. Through this campaign, Leo Burnett India tapped into this creative instinct of Indians to build a funny and insightful 11 film campaign for Pillsbury Cookie Cake and decided to give the rest of India their own team to cheer for.

Also Read: #IPLSpot Brands score with IPL 2019 campaigns

The main campaign is set in various cities who don’t have their own team and is about people in these cities coming up with the craziest and most bizarre excuses as to why they support RCB, but the real reason is Pillsbury Cookie Cake.

The brand and it’s digital agency Schbang is simultaneously keeping RCB fans engaged on it’s Facebook page by posting content around it on a regular basis. Also planning fan contest like SMS and win.

Jab India ka favourite snack ho RCB ka favourite snack…Pillsbury Cookie Cake… milna toh banta hai!How excited are you for the Pillsbury-RCB association? Share with us in the comments below.

Posted by Pillsbury India on Wednesday, 20 March 2019

Chalo Cookie Cake ke saath, RCB ko wish karte hai good luck! Cookie Cake khao, fan ban jao! #FanBanneKaBahana

Posted by Pillsbury India on Saturday, 23 March 2019

Match khatam hone se pehle hi snacks khatam! #FanBanneKeBahana

Posted by Pillsbury India on Saturday, 23 March 2019

Get your pack and gear up for today's match!RCB ko apne favourite snack ke saath support karo! #FanBanneKaBahana

Posted by Pillsbury India on Thursday, 28 March 2019
https://www.facebook.com/PillsburyIndia/photos/a.1624520870920765/2384736088232569/?type=3&theater

Indians go into a frenzy at the very mention of cricket, this madness multiplies during the IPL. To cut through to the people and grab their attention during this prime cricket season, Pillsbury decided to go crazier, so as to cut across all the noise and madness that already exists, which gave birth to #FanBanneKaBahana. General Mills India has taken the principal sponsorship for Royal Challengers Bangalore


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