#IPLSpot: Usha International joins hands with Mumbai Indians to weave creativity
Cricket and the act of sewing are far from related but we spotted some Mumbai Indians team members assisting a few kids in their summer camp to weave creativity in a fun way.
Continuing its association with Mumbai Indians this IPL, Usha International launched a new sewing machine campaign aligned to the ‘Learn and Create’ tag line. The ad video highlights how easy it is to create using Usha sewing machines and asks to spell out your creativity with stitches, threads, and joy.
It’s the summer season and kids are Set in a ‘Learn and Create’ workshop with all the kids happily engaged in the activity, till they have unexpected visitors in the form of Rohit Sharma, Jasprit Bumrah, and Kieron Pollard, players from the Mumbai Indians franchise. With glee writ all over their faces, the young ones gather around to join forces with Rohit and Bumrah and place their alphabets together to read ‘INDIA’, at which point Pollard joins in and adds ‘N’ and ‘S’ with a smile and an inclusive wave…the kids then add another word above it resulting in a display of beautiful colorful embroidered initials that reads MUMBAI INDIANS.
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The video is backed by a positive narrative and full of happiness and aims to spread innocent joy all over with the kids enjoying the summer workshop.
Meanwhile, leveraging the cricket fever, the company has also kept it’s social media handles buzzing with content around the matches and rolling out some fun quizzes and contests for the IPL fans.