Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem.
Social Media News this week was dominated by Facebook’s Guide to key audience moments, Twitter’s improved rule explanations and more.
Instagram empowers the LGBTQ community this Pride month
Instagram is rolling out tools, updating gender options in Profile and releasing an LGBTQ+ teen guide in association with The Trevor Project. Read more here.
Facebook vamps up Watch with new features
Facebook is testing and adding new features to improve the co-watching experience and gives a few insights on the ad ecosystem. Read more here.
Facebook releases a guide on changing Key Audience Moments to help marketers
Facebook report ‘Moments that bring people closer together’, explains how consumer behavior has expanded from calendar-based events to ephemeral & real-time events. Read more here.
YouTube notifications interface to be more user-friendly
In an attempt to make YouTube notifications easier for subscribers to understand and use, platform rolls out better interface features. Read more here.
Snapchat launches in-app options to shop from influencers
Snapchat now lets you shop directly from influencers’ profiles via a shop button powered by Shopify. Read more here.
Virat Kohli & Shikhar Dhawan keep Twitter abuzz during Ind-Aus match
Twitter kept buzzing with fans as it was a moment of celebration for Indian cricket when #TeamIndia beat Australia by 36 runs in their second match of ICC Cricket World Cup #CWC19. Check out the India Australia match Twitter stats here. Read more here.
Snapchat has released it’s May 2019 Trends Report
Snapchat has released it’s Global & US Trending Report for May 2019. Find out what trends among the younger demographic. Read more here.
Twitter updates rules making it easier to understand
Twitter is refreshing Twitter rules with simple, clear language and have reorganized them into high-level categories. Read more here.
Testing: Facebook-like Snapchat Events
Snapchat is working on a new feature letting you organize or join any event, similar to Facebook. Read more here.