authenticity

smarter approach Valentine’s day adsGuest Post

Authenticity over obligation: A smarter approach to Valentine’s day ads

In this guest column, Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to authentic, feel-good storytelling. She emphasises that brands win hearts by inspiring, not pressuring, consumers.

By Social Samosa
Feb 14, 2025 19:15 IST 4 Min read
Nikhil GuptaGuest Post
Beyond the Buzzwords: Marketing tech with storytelling & authenticity
By Social Samosa
Jan 07, 2025 11:49 IST 3 Min read
vwsvwMarketing Lessons
Marketing lessons from The Bold Type: A playbook for brave brands
By Harshal Thakur
Nov 22, 2024 17:30 IST 6 Min read
Amrita Sharma of Mixed Route Juice Guest Post
From trends to timelessness: Rethinking social media approaches in dry spells
By Social Samosa
Mar 06, 2024 12:54 IST 4 Min read
Manisha Kapoor ASCIGuest Post
Opinion: The power of diversity and inclusion in advertising representation
By Social Samosa
Nov 21, 2023 10:00 IST 4 Min read
Social Media NewsNews
Social Media News Round Up: Facebook's new features, Snapchat Trends Report, Pride Month on Instagram and more
By Social Samosa
Jun 14, 2019 14:23 IST 2 Min read
Twitter rulesNews
Twitter updates rules making it easier to understand
By Paawan Sunam
Jun 10, 2019 07:46 IST 1 Min read
Facebook fact-checking networkNews
Facebook gears up for General Elections with changes in fact-checking network
By Paawan Sunam
Feb 12, 2019 07:14 IST 1 Min read
YouTube Dislike ButtonNews
YouTube is discussing options to prevent misuse of dislike button
By Paawan Sunam
Feb 05, 2019 08:12 IST 1 Min read
Twitter feature annotations tweets Moments storiesNews
Twittter rolls out annotations for tweets in Moments
By Paawan Sunam
Oct 18, 2018 10:29 IST 2 Min read
1 2 ... Next