Here’s a look at Prega News campaigns that passed the test of time and continue to spread the good news and vibes.
Prega News from the house of Mankind Pharma, are manufacturers of home pregnancy test kits and their communication through marketing campaigns revolve around various beats of pregnancy, purpose-driven initiatives, and demos of cliché-ridden notions from the past.
#YourSecondHome delved into the periods of distress that a mother goes through before, during, and after pregnancy. With a series of long-format campaigns, the brand urged viewers to mold a comfortable environment during such phases for women around them, by turning each place into their home.
With moving narratives, the campaigns described less talked about topics such as postpartum depression and urged viewers to alleviate the strains of working women.
Prega News also took the #YourSecondHome initiative offline by partnering with SpiceJet, to make air travel comfortable for expecting mothers. Twitter users lauded the brand for their initiative with supportive messages. And, Your Second Home | Celebrate Motherhood was featured in Social Samosa’s Top 50 Campaigns 2017.
#YourSecondHome | Pregnancy
#YourSecondHome | Postpartum Depression
Good news free of gender stereotypes is another undertaking of Prega News. They managed to stir conversations with their Mother’s Day 2019 campaign – #GoodNewsIsGenderFree. The campaign created in association with ADK Fortune gained cheers on Twitter and has over 13 million views on YouTube to date.
Kareena Kapoor Khan
Kareena Kapoor Khan, the brand’s endorser is often at the focal point of their campaigns acting as the core communicator. Most recently she expresses her thoughts on gender-defining colors from the brand’s latest initiative – #ImWithYellow.
#ImWithYellow is an initiative urging viewers to give up gender-defining colors and the mindset of expecting a specific gender. The campaign was led by a social experiment, the campaign mentioned hitherto featuring Kareena Kapoor Khan, collaboration with Tapsee Pannu & her latest release Thappad, and influencer-integrated posts.
#ImwithYellow – A Gender Equality Social Experiment
#ImWithYellow Ft. Tapsee Pannu
#ImWithYellow Ft. Teejay Sidhu
#ImWithYellow Ft. Karan Mehra
Special Mother’s Day Surprise
The brand also encourages supporting and appreciating mothers, irrespective of one’s age.