Here’s to another week of some impressive work from brands and agencies all over the world. Check out the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features #FestiveSpot filled with Ganesh Chaturthi & Onam, brands that leveraged Sonu Sood’s rising popularity, social media strategies, and more.
Break Bhi Essential Hai, says Goibibo in a new campaign
New ITC video celebrates farmers of Atmanirbhar Bharat
CEAT to empower auto drivers with new campaign
Brand Saga: Cadbury Bournvita, 7 decades of mastering confidence, taste & health
Cadbury Bournvita advertising journey is all about walking the talk & setting an example while delivering a perfect combination of taste & health. Read more here.
Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a bigger market pie
Samaara Tea’s digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand’s focus on the evolution of thoughts in Indian society. We understand if the campaign stands true to its core messaging –Kadak Soch. Read more here.
Presenting Sonu Sood Campaigns that leveraged the good samaritan
Sonu Sood and his humanitarian initiatives are gaining loads of acclamations, which has also resulted in his increased brand value and a string of campaigns & endorsements. Read more here.
Celebrity Brands: The Shilpa Shetty social media strategy – from a diva to fitness guru
This segment of celebrity brands explores Shilpa Shetty Kundra social media strategy, attempting to decode how the diva balances between various themes, topics, and agendas. Read more here.
#SSWellnessWatch: mCaffeine & gender inclusive self-care communication on social media
Genderless wellness seems to be stitched into the fabric of the brand ethos at mCaffeine, we look into how they portray it on social media. Read more here.
Topicals & Trends
#FestiveSpot: Ganesh Chaturthi Campaigns have arrived at the pandal
The harbinger of happiness and dispeller of distress is here, and so are the campaigns themed around the occasion, Ganesh Chaturthi 2020 remains uninterrupted with its high-spirited essence. Read more here.
#FestiveSpot: Onam Campaigns from the prosperous harvest
As the rich and vibrant culture takes over with enchanting adornments and impassioned merrymaking, Onam social media campaigns transmit the delineation on our screens. Read more here.
As Rashi gets viral, brands jump in to leverage the heat
With Yashraj Mukhate’s version of a Saath Nibhana Saathiya scene getting viral as a lyrical meme, Rashi brand creatives crop up online. Read more here.
UN Women Campaigns aim to even out gender inequality
The parasite called gender inequality is feeding off of women and is deeply entrenched around the globe. As a part of their pursuit, UN Women promotes women’s welfare with creative campaigns. Rad more here.
Winner of the most inappropriate slogan for 2020 is… KFC
KFC is putting a pause on the use of its popular slogan It’s Finger Lickin’ Good’ to match with the tone of this year, which has been like no other. Read more here.