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GroupM 2022 E-Commerce and Retail Media Forecast

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Pranali Tawte
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e-commerce and retail media forecast


GroupM released its e-commerce and retail media forecast penned down by Kate Scott-Dawkins, GroupM’s global director of business intelligence

GroupM has released its e-commerce and retail media forecast that details the socioeconomic factors contributing to the state of this space that will see it reach $101 billion in annual revenue this year, a 15% increase over 2021.  The report has been penned down by Kate Scott-Dawkins, GroupM’s global director of business intelligence.

Global retail media is likely to reach $101 billion in 2022 (15% higher than a year ago) and will surpass $160 billion in annual revenue in five years’ time. 

GroupM has estimated global e-commerce to make up 19% of global retail sales in 2022, growing to 25% by 2027. 

Retail media ad revenue represented 18% of global digital advertising revenue in 2021 and 11% of total global ad revenue. 

Twenty of the top global e-commerce companies accounted for 67% of global e-commerce sales in 2021. 

GroupM's report also mentioned global e-commerce sales of $5.4 trillion dollars this year. China and the U.S. alone will make up 52% of that figure. Nearly 61% of the total, $3.3 trillion, can be attributed to just seven markets: the U.S., China, Japan, Germany, the U.K., Canada, and Australia. 

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The top 7 country e-commerce figures: 

China – Estimated e-commerce market growth in 2022 of 5.6%, slower than last year's growth of 10%. 

U.S. – Estimated e-commerce market growth in 2022 of 25%. 

U.K. – Estimated e-commerce market decline in 2022 of 3.6%, a reversal from last year’s growth of 15%. 

Germany – Estimated e-commerce market growth in 2022 of 14%, slightly faster than last year’s growth of 12% and above the three-year pre-pandemic average of 10%. 

Japan – Estimated e-commerce market growth in 2022 of 12%, above last year’s growth of 8.9%. 

Canada – Estimated e-commerce market growth of 10.1%, below last year’s growth of 17.3%. 

Australia – Estimated e-commerce market growth of 8.4%, below last year’s growth of 24%. 

GroupM report e-commerce and retail media forecast