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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

WhiteExperts Speak

Understanding Navratri colours: The silent role of white in building brands

White, known for its associations with purity, cleanliness, and trust, plays a significant role in branding strategies. Let's explore the impact of white in marketing and how this colour can subtly enhance brand identity and contribute to success.

By Pranali Tawte
logoOct 07, 2024 16:43 ISTlogo 4 Min read
colour greenExperts Speak
Understanding Navratri colours: The impact of green on consumer perception
By Pranali Tawte
logoOct 04, 2024 16:22 ISTlogo 5 Min read
Greenpeace UKCampaign Spot
Greenpeace UK calls out a major FMCG brand for plastic pollution
By Pranali Tawte
logoSep 12, 2024 19:46 ISTlogo 2 Min read
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Switzerland Tourism’s new ad shows Federer and Mikkelsen enjoying autumn
By Pranali Tawte
logoSep 11, 2024 19:36 ISTlogo 2 Min read
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Inside Tata Motors' marketing playbook
By Pranali Tawte
logoSep 10, 2024 13:15 ISTlogo 6 Min read
Tata Tea GoldCampaign Spot
Tata Tea Gold's new ad film captures the nuances of Bengali culture
By Pranali Tawte
logoSep 09, 2024 18:58 ISTlogo 2 Min read
Zomato's Onam campaignCampaign Spot
Zomato's Onam campaign captures the essence of cultural vibrancy
By Pranali Tawte
logoSep 06, 2024 19:17 ISTlogo 2 Min read
Ganesh ChaturthiExperts Speak
Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
By Pranali Tawte
logoSep 06, 2024 16:46 ISTlogo 7 Min read
Piyush PandeyExperts Speak
Learning from Piyush Pandey: Mentees share lessons in fearlessness and storytelling
By Pranali Tawte
logoSep 05, 2024 19:15 ISTlogo 9 Min read
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Building a brand in a field of giants ft. Akasa Air’s Belson Coutinho
By Pranali Tawte
logoAug 26, 2024 17:33 ISTlogo 4 Min read
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