Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

SM Live

Framework for social first brands in 2025

At Social Samosa's eighth edition of SMLive on June 30, Social Media Day, industry experts shared insights on how understanding and leveraging social media effectively is essential for brand success.

By Pranali Tawte

Jul 01, 2024 19:09 IST logo

5 Min read

Viren Sean Noronha

Viren Sean Noronha on the four fundamentals of social media strategy

By Pranali Tawte

Jul 01, 2024 18:38 IST logo

6 Min read

Samosa Snippets

Juror Anusheela Saha picks standout campaigns of Cannes Lions 2024

By Pranali Tawte

Jun 28, 2024 18:30 IST logo

3 Min read

Otter for Macrogol Hexal Cannes Lions

Interns who pitched a poop joke and landed a Gold Lion at Cannes

By Pranali Tawte

Jun 25, 2024 17:30 IST logo

8 Min read

Behind McCann India’s roaring win at Cannes Lions 2024

By Pranali Tawte

Jun 24, 2024 18:16 IST logo

9 Min read

campaign credits

The clash over campaign credits: Who gets the glory?

By Pranali Tawte

Jun 19, 2024 15:49 IST logo

11 Min read

The stage is a big achievement in itself: Remind Cannes Lions Jurors

By Pranali Tawte

Jun 14, 2024 11:44 IST logo

7 Min read

The challenge is not in football's popularity but in how quickly it can grow: Aman Srivastava

By Pranali Tawte

Jun 13, 2024 16:03 IST logo

6 Min read

Jurors share key insights on evaluating Cannes Lions entries

By Pranali Tawte

Jun 06, 2024 18:13 IST logo

6 Min read

Lowe Lintas sends four entries to Cannes Lions 2024

By Pranali Tawte

Jun 05, 2024 18:45 IST logo

5 Min read