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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Men's DayExperts Speak

Are Indian ads finally redefining what it means to be a man?

Ahead of International Men’s Day, creative men of the advertising industry reflect on how far we’ve come and how far we still need to go. They highlight the stereotypes that persist and make a compelling case for why it’s time to leave them behind.

By Pranali Tawte
logoNov 18, 2024 15:38 ISTlogo 8 Min read
real estateInterviews
Rima Kirtikar on the power of immersive experiences in real estate
By Pranali Tawte
logoNov 13, 2024 10:00 ISTlogo 5 Min read
childhood adsExperts Speak
Ads that could have been a hug in the past: Creative heads on childhood ads
By Pranali Tawte
logoNov 12, 2024 11:58 ISTlogo 7 Min read
Diwali ad spendsExperts Speak
FMCG & E-com boost Diwali ad spends; auto takes a backseat
By Pranali Tawte
logoNov 11, 2024 11:13 ISTlogo 4 Min read
Ad spends this Diwali Experts Speak
Digital takes the lion’s share in ad spends this Diwali
By Pranali Tawte
logoOct 30, 2024 16:39 ISTlogo 4 Min read
Inside an ad agencyExperts Speak
What happens inside an ad agency during its busiest period?
By Pranali Tawte
logoOct 25, 2024 14:49 ISTlogo 7 Min read
Himanshu Tandon POCOMarketing Shorts
Capturing Gen Z's attention: Inside POCO's marketing playbook
By Pranali Tawte
logoOct 23, 2024 16:01 ISTlogo 5 Min read
Funny client briefsExperts Speak
Just for laughs: Client briefs
By Pranali Tawte
logoOct 22, 2024 10:00 ISTlogo 6 Min read
charm to advertisingExperts Speak
Bringing back the golden era of advertising
By Pranali Tawte
logoOct 14, 2024 16:01 ISTlogo 7 Min read
Colour purpleExperts Speak
Understanding Navratri colours: The regal charm of purple
By Pranali Tawte
logoOct 11, 2024 16:18 ISTlogo 4 Min read
Prev 1 ... 9 10 11 Next

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