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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Shubhranshu SinghMarketing Shorts

Inside Tata Motors' marketing playbook

Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors shares insights into Tata Motors’ marketing strategy, its media mix and how storytelling forms a critical pillar of its communication strategy.

By Pranali Tawte
logoSep 10, 2024 13:15 ISTlogo 6 Min read
Tata Tea GoldCampaign Spot
Tata Tea Gold's new ad film captures the nuances of Bengali culture
By Pranali Tawte
logoSep 09, 2024 18:58 ISTlogo 2 Min read
Zomato's Onam campaignCampaign Spot
Zomato's Onam campaign captures the essence of cultural vibrancy
By Pranali Tawte
logoSep 06, 2024 19:17 ISTlogo 2 Min read
Ganesh ChaturthiExperts Speak
Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
By Pranali Tawte
logoSep 06, 2024 16:46 ISTlogo 7 Min read
Piyush PandeyExperts Speak
Learning from Piyush Pandey: Mentees share lessons in fearlessness and storytelling
By Pranali Tawte
logoSep 05, 2024 19:15 ISTlogo 9 Min read
Akasa Air’s Belson CoutinhoSamosa Snippets
Building a brand in a field of giants ft. Akasa Air’s Belson Coutinho
By Pranali Tawte
logoAug 26, 2024 17:33 ISTlogo 4 Min read
Swati BhattacharyaIndustry Updates
Swati Bhattacharya joins GCPL’s Lightbox Creative Lab as Global Head
By Pranali Tawte
logoAug 22, 2024 19:14 ISTlogo 2 Min read
Independence Day campaignsExperts Speak
Experts call for a fresh approach in Independence Day campaigns
By Pranali Tawte
logoAug 12, 2024 18:03 ISTlogo 6 Min read
Paris OlympicsExperts Speak
Paris Olympics: A prime opportunity for brands to shine
By Pranali Tawte
logoAug 09, 2024 18:36 ISTlogo 8 Min read
Pops and ChaxSamosa Snippets
Pops and Chax: Meet the Tom and Jerry of the Ad world
By Pranali Tawte
logoAug 02, 2024 20:02 ISTlogo 10 Min read
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