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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

IPL Advertising revenue.Experts Speak

Will IPL advertising revenue take a hit this year?

With Maha Kumbh drawing spiritual advertisers, ICC Champions Trophy riding on India’s cricketing momentum, and WPL carving its niche, brands are spoilt for choice. But in mass reach, recall & engagement, can anything truly rival IPL? Experts weigh in.

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WPL could reach its full potential within the next 5-7 years
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Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs
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What’s BFSI up to this JFM
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Kendrick Lamar’s Super Bowl feud with Drake and its marketing ripple effect
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Brand Saga: A page out of Urban Company's evolution in storytelling
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Why Cadbury 5 Star does nothing every Valentine’s Day
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GroupM's TYNY report: Key takeaways from top executives
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