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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

YesMadam.Experts Speak

How not to follow YesMadam and other brands racing for the low-hanging fruit

YesMadam’s recent campaign, which falsely claimed to fire over 100 employees to spotlight workplace stress, has faced severe backlash. Experts weigh in on the growing trend of manipulative marketing and its impact on brand trust and credibility.

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Spotify's new ad films unveil 2024 Wrapped with humour
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What agency life could be in 2025…
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Is innovation the lifeline for print media’s survival?
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Are Indian ads finally redefining what it means to be a man?
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Rima Kirtikar on the power of immersive experiences in real estate
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logoNov 13, 2024 10:00 ISTlogo 5 Min read
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Ads that could have been a hug in the past: Creative heads on childhood ads
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FMCG & E-com boost Diwali ad spends; auto takes a backseat
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Ad spends this Diwali Experts Speak
Digital takes the lion’s share in ad spends this Diwali
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