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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Richa SinghInterviews

Natural Diamond Council's Richa Singh on building in-store experience through an integrated approach

As part of the Social Samosa 30 Under 30 Jury, Richa Singh of Natural Diamond Council shares insights on staying aligned with the dynamic consumer mindset and the importance of embracing digital-centric approaches and conducting thorough research to understand today's consumers, particularly the millennial and Gen Z demographics.

By Pranali Tawte
logoSep 08, 2023 10:30 ISTlogo 6 Min read
Neeraj ChopraExperts Speak
Experts Speak: Consistency and youth appeal make Neeraj Chopra a golden boy for brands
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logoSep 06, 2023 14:10 ISTlogo 7 Min read
Aditi ShrivastavaInterviews
Marrying data with storytelling is where the magic happens for branded content: Aditi Shrivastava, Pocket Aces
By Pranali Tawte
logoSep 05, 2023 17:15 ISTlogo 6 Min read
Arun SrinivasInterviews
AI has long been at the heart of our products: Arun Srinivas, Meta
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logoAug 31, 2023 18:06 ISTlogo 6 Min read
Raja RajamannarMarketing Shorts
We want to make sure that we are serving a larger purpose in the world: Raja Rajamannar of Mastercard
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logoAug 24, 2023 18:29 ISTlogo 6 Min read
ad agency foundersExperts Speak
Between rejections & aha moments: Ad agency founders share honest lessons
By Pranali Tawte
logoAug 22, 2023 12:11 ISTlogo 6 Min read
Onam ad spendsExperts Speak
Experts anticipate at least 15-20% jump in Onam ad spends; traditional channels to gain a larger share
By Pranali Tawte
logoAug 22, 2023 05:55 ISTlogo 7 Min read
IPL franchisesExperts Speak
The year-long rivalry between IPL franchises to build a stronger brand image
By Pranali Tawte
logoAug 18, 2023 10:47 ISTlogo 27 Min read
Digital Personal Data Protection BillExperts Speak
Understanding the implications of the Digital Personal Data Protection Bill on digital advertising & marketing
By Pranali Tawte
logoAug 16, 2023 07:12 ISTlogo 6 Min read
Evergreen Independence Day campaignsExperts Speak
Expert Speak: Evergreen Independence Day campaigns that became a defining moment for the creative industry 
By Pranali Tawte
logoAug 14, 2023 06:30 ISTlogo 6 Min read
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