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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Navratri marketingExperts Speak

Inside Navratri marketing: Experts decode the 30-40% ad wastage problem

Nine days of celebration also bring nine ways to go wrong. Industry voices decode the missteps behind 30-40% wasted festive spends, breaking down where the money leaks and how to plug it.

By Pranali Tawte
logoSep 25, 2025 12:03 ISTlogo 4 Min read
Senthil KumarIndustry Updates
Exclusive: Senthil Kumar steps down from his role as CCO at VML
By Pranali Tawte
logoSep 25, 2025 09:00 ISTlogo 1 Min read
Spotify marketingBrand Saga
Brand Saga: How Spotify’s marketing tuned into culture to transform listening habits
By Pranali Tawte
logoSep 22, 2025 11:10 ISTlogo 7 Min read
best festive campaignsExperts Speak
Do the best festive campaigns begin at home?
By Pranali Tawte
logoSep 19, 2025 09:00 ISTlogo 5 Min read
Kavita JagtianiMarketing Shorts
L&T Finance’s Kavita Jagtiani on moving financial marketing from products to human dreams
By Pranali Tawte
logoSep 18, 2025 10:00 ISTlogo 5 Min read
Umma SainiIndustry Updates
Exclusive: Schbang’s CCO Umma Saini exits; joins PhonePe
By Pranali Tawte
logoSep 11, 2025 11:00 ISTlogo 1 Min read
Festive AdExExperts Speak
India’s festive AdEx to see 10-12% lift in 2025
By Pranali Tawte
logoSep 08, 2025 10:10 ISTlogo 5 Min read
Teachers Day AggieExperts Speak
What would Aggie do? A mentor who keeps the creative fire alive
By Pranali Tawte
logoSep 05, 2025 12:53 ISTlogo 9 Min read
CanvaBrand Saga
Brand Saga: How Canva marketed the ease of design for all
By Pranali Tawte
logoSep 04, 2025 09:35 ISTlogo 9 Min read
Onam media spendsExperts Speak
Onam ad spends rise 15–20% on the back of buoyant consumer demand
By Pranali Tawte
logoAug 25, 2025 10:16 ISTlogo 6 Min read
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