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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Wondrlab Cannes entries#SSCannesWatch

Inside Wondrlab's entries for Cannes Lions 2025

As Cannes Lions 2025 nears, Indian agencies gear up to make their mark on the global stage. This is the first in a series exploring India’s submissions to the festival, starting with three campaigns entered by Wondrlab.

By Pranali Tawte
logoJun 04, 2025 11:00 ISTlogo 4 Min read
Winning a Cannes LionsExperts Speak
The (unofficial) guide to winning a Cannes Lion
By Pranali Tawte
logoJun 02, 2025 09:25 ISTlogo 9 Min read
ZivameBrand Saga
Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie
By Pranali Tawte
logoMay 20, 2025 16:04 ISTlogo 8 Min read
Abby Awards 2025Samosa Snippets
Not just for the 'Big Boys': ABBY Awards
By Pranali Tawte
logoMay 20, 2025 10:47 ISTlogo 4 Min read
Goafest 2024Samosa Snippets
Goafest 2025 amplifies its fun element to woo young marketers
By Pranali Tawte
logoMay 19, 2025 11:44 ISTlogo 3 Min read
GroupM rebrandingExperts Speak
GroupM’s shakeup and possible impact on workforce
By Pranali Tawte
logoMay 13, 2025 16:32 ISTlogo 9 Min read
Mothers day adsExperts Speak
If she’s not smiling and sacrificing, is she still a 'good mom'?
By Pranali Tawte
logoMay 08, 2025 17:49 ISTlogo 7 Min read
Wakefit brand sagaBrand Saga
Brand Saga: How Wakefit marketed a good night's sleep
By Pranali Tawte
logoMay 07, 2025 18:21 ISTlogo 6 Min read
Paytm Brand SagaBrand Saga
Brand Saga: How marketing helped Paytm win India’s trust
By Pranali Tawte
logoApr 29, 2025 18:32 ISTlogo 6 Min read
Virat KohliExperts Speak
Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
By Pranali Tawte
logoApr 29, 2025 16:49 ISTlogo 8 Min read
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