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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

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Why Cadbury 5 Star does nothing every Valentine’s Day

From cheeky billboards to time travel stunts, 5 Star’s anti-Valentine campaigns have taken unexpected turns each year. We got the brand and agency to spill the beans on how they’ve turned it into an annual tradition.

By Pranali Tawte
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Maha Kumbh Mela 2025 Experts Speak
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Naresh Gupta Interviews
Contracts are often overlooked in our business: Naresh Gupta
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CMO Skills Experts Speak
CMOs to broaden their skillset in 2025 to keep up with tech
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logoJan 07, 2025 18:10 IST logo 5 Min read
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Brand Saga: CRED’s blend of nostalgia and modern marketing
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logoDec 26, 2024 15:40 IST logo 11 Min read
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Brand Saga: Jeevansathi.com’s love match with marketing
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