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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Back to school marketingExperts Speak

Back to school marketing peaks in June, driving 40% of annual spending

Classrooms reopen, wallets open wider as education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting influence, ethical grey zones, and the race to win Gen Alpha’s attention.

By Pranali Tawte
logoJun 11, 2025 18:21 ISTlogo 6 Min read
The Tutari#SSCannesWatch
VML India’s Cannes 2025 entry explores gender and tradition through the lens of Tutari
By Pranali Tawte
logoJun 09, 2025 18:54 ISTlogo 2 Min read
DDB Mudra Group#SSCannesWatch
Unpacking DDB Mudra Group’s entries for Cannes Lions 2025
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logoJun 09, 2025 11:29 ISTlogo 5 Min read
IPL 2025 wrapExperts Speak
IPL 2025 wraps up but was it worth the spend for advertisers?
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logoJun 05, 2025 10:55 ISTlogo 10 Min read
tgthr. Cannes Lions#SSCannesWatch
Deconstructing tgthr.’s entries for Cannes Lions 2025
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logoJun 04, 2025 11:02 ISTlogo 4 Min read
Wondrlab Cannes entries#SSCannesWatch
Inside Wondrlab's entries for Cannes Lions 2025
By Pranali Tawte
logoJun 04, 2025 11:00 ISTlogo 4 Min read
Winning a Cannes LionsExperts Speak
The (unofficial) guide to winning a Cannes Lion
By Pranali Tawte
logoJun 02, 2025 09:25 ISTlogo 9 Min read
ZivameBrand Saga
Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie
By Pranali Tawte
logoMay 20, 2025 16:04 ISTlogo 8 Min read
Abby Awards 2025Samosa Snippets
Not just for the 'Big Boys': ABBY Awards
By Pranali Tawte
logoMay 20, 2025 10:47 ISTlogo 4 Min read
Goafest 2024Samosa Snippets
Goafest 2025 amplifies its fun element to woo young marketers
By Pranali Tawte
logoMay 19, 2025 11:44 ISTlogo 3 Min read
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