Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Omnicom IPG merger

Reduction in talent to brand conflicts: What lies ahead for Omnicom-IPG merger

While the Omnicom-IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and offer opportunities for smaller, independent agencies to capitalise on potential gaps left by the merger.

By Pranali Tawte

Dec 13, 2024 15:34 IST logo

8 Min read

Swiggy marketing

Brand Saga: Swiggy's marketing trail to IPO

By Pranali Tawte

Dec 12, 2024 12:53 IST logo

10 Min read

How not to follow YesMadam and other brands racing for the low-hanging fruit

By Pranali Tawte

Dec 11, 2024 17:22 IST logo

7 Min read

Spotify's new ad films unveil 2024 Wrapped with humour

By Pranali Tawte

Dec 06, 2024 18:45 IST logo

3 Min read

What agency life could be in 2025…

By Pranali Tawte

Dec 06, 2024 10:55 IST logo

7 Min read

The shifting terrain of OOH advertising in 2024

By Pranali Tawte

Dec 02, 2024 13:24 IST logo

8 Min read

Is innovation the lifeline for print media’s survival?

By Pranali Tawte

Nov 21, 2024 15:10 IST logo

9 Min read

Are Indian ads finally redefining what it means to be a man?

By Pranali Tawte

Nov 18, 2024 15:38 IST logo

8 Min read

Rima Kirtikar on the power of immersive experiences in real estate

By Pranali Tawte

Nov 13, 2024 10:00 IST logo

5 Min read

Ads that could have been a hug in the past: Creative heads on childhood ads

By Pranali Tawte

Nov 12, 2024 11:58 IST logo

7 Min read