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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

childhood ads Experts Speak

Ads that could have been a hug in the past: Creative heads on childhood ads

Creative folks share the ads they wish they had seen as kids; the characters and stories that could have made them feel seen, included, and inspired growing up.

By Pranali Tawte
logoNov 12, 2024 11:58 IST logo 7 Min read
Diwali ad spends Experts Speak
FMCG & E-com boost Diwali ad spends; auto takes a backseat
By Pranali Tawte
logoNov 11, 2024 11:13 IST logo 4 Min read
Ad spends this Diwali Experts Speak
Digital takes the lion’s share in ad spends this Diwali
By Pranali Tawte
logoOct 30, 2024 16:39 IST logo 4 Min read
Inside an ad agency Experts Speak
What happens inside an ad agency during its busiest period?
By Pranali Tawte
logoOct 25, 2024 14:49 IST logo 7 Min read
Himanshu Tandon POCO Marketing Shorts
Capturing Gen Z's attention: Inside POCO's marketing playbook
By Pranali Tawte
logoOct 23, 2024 16:01 IST logo 5 Min read
Funny client briefs Experts Speak
Just for laughs: Client briefs
By Pranali Tawte
logoOct 22, 2024 10:00 IST logo 6 Min read
charm to advertising Experts Speak
Bringing back the golden era of advertising
By Pranali Tawte
logoOct 14, 2024 16:01 IST logo 7 Min read
Colour purple Experts Speak
Understanding Navratri colours: The regal charm of purple
By Pranali Tawte
logoOct 11, 2024 16:18 IST logo 4 Min read
White Experts Speak
Understanding Navratri colours: The silent role of white in building brands
By Pranali Tawte
logoOct 07, 2024 16:43 IST logo 4 Min read
colour green Experts Speak
Understanding Navratri colours: The impact of green on consumer perception
By Pranali Tawte
logoOct 04, 2024 16:22 IST logo 5 Min read
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