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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Wrapped 2024Campaign Spot

Spotify's new ad films unveil 2024 Wrapped with humour

Spotify India's 2024 Wrapped ad films celebrate a decade of its feature that highlights users’ top songs, artists, and moments. Conceptualised by Kulfi Collective, the ads use relatable humour to build anticipation for December's big reveal.

By Pranali Tawte
logoDec 06, 2024 18:45 ISTlogo 3 Min read
Agency LifeExperts Speak
What agency life could be in 2025…
By Pranali Tawte
logoDec 06, 2024 10:55 ISTlogo 7 Min read
OOH.Experts Speak
The shifting terrain of OOH advertising in 2024
By Pranali Tawte
logoDec 02, 2024 13:24 ISTlogo 8 Min read
print mediaExperts Speak
Is innovation the lifeline for print media’s survival?
By Pranali Tawte
logoNov 21, 2024 15:10 ISTlogo 9 Min read
Men's DayExperts Speak
Are Indian ads finally redefining what it means to be a man?
By Pranali Tawte
logoNov 18, 2024 15:38 ISTlogo 8 Min read
real estateInterviews
Rima Kirtikar on the power of immersive experiences in real estate
By Pranali Tawte
logoNov 13, 2024 10:00 ISTlogo 5 Min read
childhood adsExperts Speak
Ads that could have been a hug in the past: Creative heads on childhood ads
By Pranali Tawte
logoNov 12, 2024 11:58 ISTlogo 7 Min read
Diwali ad spendsExperts Speak
FMCG & E-com boost Diwali ad spends; auto takes a backseat
By Pranali Tawte
logoNov 11, 2024 11:13 ISTlogo 4 Min read
Ad spends this Diwali Experts Speak
Digital takes the lion’s share in ad spends this Diwali
By Pranali Tawte
logoOct 30, 2024 16:39 ISTlogo 4 Min read
Inside an ad agencyExperts Speak
What happens inside an ad agency during its busiest period?
By Pranali Tawte
logoOct 25, 2024 14:49 ISTlogo 7 Min read
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