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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Himanshu Tandon POCOMarketing Shorts

Capturing Gen Z's attention: Inside POCO's marketing playbook

As the festive season unfolds, Himanshu Tandon of POCO discusses the brand's evolving communication strategy, its approach to connecting with core audiences, and the key trends set to shape this year's celebrations.

By Pranali Tawte
logoOct 23, 2024 16:01 ISTlogo 5 Min read
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Just for laughs: Client briefs
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logoOct 22, 2024 10:00 ISTlogo 6 Min read
charm to advertisingExperts Speak
Bringing back the golden era of advertising
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logoOct 14, 2024 16:01 ISTlogo 7 Min read
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Understanding Navratri colours: The regal charm of purple
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logoOct 11, 2024 16:18 ISTlogo 4 Min read
WhiteExperts Speak
Understanding Navratri colours: The silent role of white in building brands
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logoOct 07, 2024 16:43 ISTlogo 4 Min read
colour greenExperts Speak
Understanding Navratri colours: The impact of green on consumer perception
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logoOct 04, 2024 16:22 ISTlogo 5 Min read
Greenpeace UKCampaign Spot
Greenpeace UK calls out a major FMCG brand for plastic pollution
By Pranali Tawte
logoSep 12, 2024 19:46 ISTlogo 2 Min read
Switzerland TourismCampaign Spot
Switzerland Tourism’s new ad shows Federer and Mikkelsen enjoying autumn
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logoSep 11, 2024 19:36 ISTlogo 2 Min read
Shubhranshu SinghMarketing Shorts
Inside Tata Motors' marketing playbook
By Pranali Tawte
logoSep 10, 2024 13:15 ISTlogo 6 Min read
Tata Tea GoldCampaign Spot
Tata Tea Gold's new ad film captures the nuances of Bengali culture
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logoSep 09, 2024 18:58 ISTlogo 2 Min read
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