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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

when a merger failsExperts Speak

What happens when a merger fails?

The advertising, marketing & media industry has seen quite a few mergers. Amongst these, many have been successful while others have failed. This can cause several internal & external issues. Media & branding experts highlight what causes a merger to fail, if advertising & marketing can help & the strategies to make note of to combat negative perceptions.

By Shamita Islur
Jul 16, 2024 18:07 IST 7 Min read
AI campaigns in advertisingExperts Speak
How can the advertising industry keep the he‘art’ alive in AI campaigns?
By Shamita Islur
Jul 08, 2024 13:57 IST 7 Min read
Content Creators on adaptingSM Live
Content Creators on adapting & innovating strategies for social platforms
By Shamita Islur
Jul 01, 2024 16:19 IST 4 Min read
Agoda’s Krishna RathiMarketing Shorts
Agoda’s Krishna Rathi on recent marketing results & building a stronger presence with AI
By Shamita Islur
Jun 21, 2024 14:16 IST 5 Min read
Self Declaration Certificate mandateExperts Speak
Experts say not all advertising should require an SDC
By Shamita Islur
Jun 18, 2024 17:03 IST 7 Min read
Gaurav Pande of PopeyesInterviews
70-80% of our investments go into digital & hyperlocal marketing: Gaurav Pande of Popeyes
By Shamita Islur
Jun 12, 2024 13:54 IST 20 Min read
DDB Mudra Group CannesCannes Lions
DDB Mudra Group sends four entries to Cannes Lions 2024
By Shamita Islur
Jun 11, 2024 14:12 IST 5 Min read
tgthr Cannes Lions 2024Cannes Lions
Inside tgthr's shortlisted entry for Cannes Lions 2024
By Shamita Islur
Jun 06, 2024 18:46 IST 3 Min read
SW Network Cannes Lions 2024 Cannes Lions
SW Network sends Tide & Comedy Central campaigns to Cannes Lions 2024
By Shamita Islur
Jun 05, 2024 18:46 IST 4 Min read
connect with Gen ZExperts Speak
Reaching the digital-first generation: How can brands effectively connect with Gen Z
By Sneha Medda & Shamita Islur
Jun 05, 2024 18:16 IST 5 Min read
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