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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Poacher's marketingMovie Marketing

Poacher's marketing raises awareness about the biggest Elephant in the room

Amazon Prime Video's Poacher highlights the dire consequences of poaching as its marketing strategy also drew eyes globally calling attention to the urgency of addressing wildlife crime and protecting endangered species. We unpack the awareness campaign.

By Shamita Islur
Feb 29, 2024 16:53 IST 4 Min read
Agency-Client relationshipIAA
Nurturing the ideal Agency-Client relationship
By Shamita Islur
Feb 26, 2024 15:13 IST 4 Min read
Schbang's Harshil KariaIAA
Building the Indian Agency of the Future ft. Schbang’s Harshil Karia
By Shamita Islur
Feb 26, 2024 09:00 IST 3 Min read
marketing budgets in 2024Experts Speak
Experts Speak: Marketing budgets in 2024 to consider technology and hyper-personalization
By Shamita Islur
Feb 21, 2024 17:56 IST 7 Min read
Open AI’s Sora Experts Speak
Experts foresee Open AI’s Sora democratising and cutting video production costs
By Shamita Islur
Feb 20, 2024 18:18 IST 7 Min read
Taylor Swift Super Bowl Marketing Samosa Snippets
Taylor Swift: The MVP of the Super Bowl Marketing
By Shamita Islur
Feb 16, 2024 17:37 IST 6 Min read
GroupM’s Maps and Priti MurthySamosa Snippets
GroupM’s Maps and Priti Murthy about prominent advertising, media & marketing trends of 2024
By Shamita Islur
Feb 14, 2024 17:47 IST 4 Min read
Mohey's vedant modiMarketing Shorts
Mohey’s Vedant Modi on making real-life brides the center of communication for wedding season
By Shamita Islur
Feb 02, 2024 10:00 IST 5 Min read
Schbang’s Harshil KariaInterviews
We're set to enter second international market in the upcoming quarter: Schbang’s Harshil Karia
By Shamita Islur
Jan 18, 2024 16:11 IST 12 Min read
ad spends in 2024Experts Speak
Experts Speak: General Elections, sports & tech expected to drive ad spends in 2024
By Shamita Islur
Jan 15, 2024 10:00 IST 7 Min read
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