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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Durga Pujo marketingExperts Speak

Inside the grandeur of Durga Pujo marketing fare

For marketers, the larger objective during Durga Pujo is to connect with people's souls, especially Bengalis, which comes from stories. Storytelling plays an important role in this festival. Experts also believe there'll be a surge in OOH spends, with offers, contests, tech-based innovative approaches showcased via pandals and digital, this Pujo.

By Shamita Islur
Oct 23, 2023 13:05 IST 6 Min read
The Sleep Company's influencer strategyInterviews
Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
By Shamita Islur
Oct 20, 2023 10:40 IST 4 Min read
Godrej Capital’s Nalin JainInterviews
Godrej Capital’s Nalin Jain on addressing consumer pain points through informative content
By Shamita Islur
Oct 19, 2023 11:32 IST 8 Min read
Navratri media mix in Gujarat Experts Speak
Experts Speak: Mapping Gujarat's media consumption patterns during Navratri
By Shamita Islur
Oct 18, 2023 09:32 IST 6 Min read
regional storytelling during festivals Festive Marketing Camp
The Dos and Don’ts of cultural and regional storytelling during festivals
By Shamita Islur
Oct 13, 2023 15:45 IST 4 Min read
Festive marketing Narratives Festive Marketing Camp
Festive marketing: Narratives brands should tell
By Shamita Islur
Oct 11, 2023 14:58 IST 4 Min read
jewellery brands' festive marketingExperts Speak
Jewellery brands to tap into digital to reach new-age audiences this festive season
By Shamita Islur
Oct 09, 2023 16:13 IST 7 Min read
Vaishali VermaInterviews
World Cup will be a big needle mover for brands who want to make it big: Vaishali Verma, Initiative India
By Shamita Islur
Oct 11, 2023 10:00 IST 7 Min read
Pradnya PopadeMarketing Shorts
Samsonite's Pradnya Popade on crafting a marketing strategy that resonates durability
By Shamita Islur
Oct 05, 2023 11:31 IST 4 Min read
role of CMOsExperts Speak
How AI is pushing CMOs to collaborate with emerging tech roles
By Shamita Islur
Oct 04, 2023 19:32 IST 7 Min read
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