Shamita Islur

Mohey’s Vedant Modi on making real-life brides the center of communication for wedding season

Mohey, the sub-brand of Manyavar with a focus on women's wear, has woven stories of popular actresses into its campaigns before they embark on their real-life marital journeys. Mohey's Vedant Modi walks us through the storytelling narratives, collaborations with celebrities, and the dos and don'ts to keep in mind.