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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Snapchat’s advertising potentialSamosa Snippets

Understanding Snapchat’s advertising potential

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging Gen Z engagement, AR innovation, and creator-driven formats.

By Shamita Islur
May 06, 2025 12:00 IST 6 Min read
Meta’s monopoly lawsuitDecode
Decoding Meta’s monopoly scrutiny and expanding advertising empire
By Shamita Islur
May 05, 2025 18:01 IST 8 Min read
Bars and restaurants IPL marketingExperts Speak
Bars and restaurants build stadium-like venues to increase footfall this IPL season
By Shamita Islur
May 02, 2025 14:09 IST 6 Min read
Paramjeet Singh Mehta of ASUS IndiaMarketing Shorts
Paramjeet Singh Mehta of ASUS India on crafting contextual marketing for Gen Z and millennial consumers
By Shamita Islur
Apr 25, 2025 17:16 IST 5 Min read
brand identity in the age of AIExperts Speak
The evolution of brand identity in the age of AI
By Shamita Islur
Apr 21, 2025 14:07 IST 7 Min read
Mayuri Saikia on DellInterviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Anuja Trivedi Shemaroo EntertainmentInterviews
Organisations must acknowledge bias and actively address it to drive inclusivity: Anuja Trivedi, Shemaroo Entertainment
By Shamita Islur
Apr 10, 2025 16:19 IST 11 Min read
AI fearsDecode
Decoding how our AI fears are coming true
By Shamita Islur
Apr 09, 2025 11:39 IST 6 Min read
Startups investing IPLExperts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
surrogate advertisements during IPLExperts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
Apr 03, 2025 13:01 IST 6 Min read
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