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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Zee Studios' Neeraj Joshi Interviews

I wish Bollywood was a little more fearless in applying higher-risk campaign strategies: Zee Studios’ Neeraj Joshi

Neeraj Joshi, Head of Marketing at Zee Studios walks us through the Bollywood marketing scenario today and lessons that can be learnt from Regional language movie marketing and Hollywood marketing playbook.

By Shamita Islur
Sep 01, 2023 15:50 IST 4 Min read
state of Twitter in 2023 Experts Speak
Experts Speak: The State of X (Twitter) in 2023 and the way forward for advertisers
By Shamita Islur
Aug 28, 2023 11:41 IST 7 Min read
young talent in the Indian Ad industry Experts Speak
Expert Speak: Beyond compensation, can recognition attract young talent in Indian Ad Industry?
By Shamita Islur
Aug 23, 2023 07:47 IST 6 Min read
Dr. Sandeep Goyal Samosa Snippets
Dr. Sandeep Goyal on building Rediffusion’s future through challenges
By Shamita Islur
Aug 21, 2023 08:53 IST 4 Min read
Motorola's Shivam Ranjan Marketing Shorts
Motorola’s Shivam Ranjan on making product innovation a central tenet of marketing 
By Shamita Islur
Aug 18, 2023 11:00 IST 11 Min read
Friendship Day ads Topical Spot
Evergreen Friendship Day ads that celebrate the special bond
By Shamita Islur
Aug 04, 2023 07:30 IST 2 Min read
Prashant Puri of AdLift Samosa Snippets
Prashant Puri of AdLift on running a digital agency in this day & age
By Shamita Islur
Aug 01, 2023 08:47 IST 3 Min read
AI use cases Experts Speak
Second Wave of AI Advertising: Experts decode the present & discuss the future
By Shamita Islur
Jul 31, 2023 10:57 IST 10 Min read
RRKPK movie marketing Movie Marketing
RRKPK movie marketing attempts to bring back the old-school Bollywood romance
By Shamita Islur
Jul 28, 2023 08:33 IST 23 Min read
Shweta Bajpai, Meta Interviews
There are no plans of monetizing Threads right now: Shweta Bajpai, Meta
By Shamita Islur
Jul 27, 2023 09:24 IST 5 Min read
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