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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

AI trends#SocialThrowback

Social Throwback 2023: From personalisation to reimagination, AI trends that took shape

A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.

By Shamita Islur
Dec 06, 2023 14:28 IST 9 Min read
Metro Brands’ Deepika DeeptiMarketing Shorts
Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics
By Shamita Islur
Nov 30, 2023 11:28 IST 6 Min read
wedding campaignsExperts Speak
Grand Baraat and advertising: What should wedding campaigns talk about?
By Shamita Islur
Nov 27, 2023 11:49 IST 6 Min read
content like Zomato Experts Speak
Error 404: Client’s risk-taking ability not found
By Shamita Islur
Nov 20, 2023 16:20 IST 7 Min read
Saumya RathorMarketing Shorts
Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor
By Shamita Islur
Nov 09, 2023 19:21 IST 4 Min read
apparel brands' festive marketing Experts Speak
Festive season brings high hopes for Apparel brands in Tier II
By Shamita Islur
Oct 30, 2023 09:30 IST 6 Min read
Kunal Dubey Interviews
Cleartrip’s CMO Kunal Dubey on roping in Kidults to drive impulse travel
By Shamita Islur
Oct 27, 2023 14:13 IST 7 Min read
Durga Pujo marketingExperts Speak
Inside the grandeur of Durga Pujo marketing fare
By Shamita Islur
Oct 23, 2023 13:05 IST 6 Min read
The Sleep Company's influencer strategyInterviews
Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
By Shamita Islur
Oct 20, 2023 10:40 IST 4 Min read
Godrej Capital’s Nalin JainInterviews
Godrej Capital’s Nalin Jain on addressing consumer pain points through informative content
By Shamita Islur
Oct 19, 2023 11:32 IST 8 Min read
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