Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

There's pink, there's black, and there's Barbenheimer brand creatives

By Shamita Islur

Jul 21, 2023 11:10 IST logo

23 Min read

Samosa Snippets

Rumi Ambastha on marketing Swiss Beauty as the affordable yet quality-oriented brand

By Shamita Islur

Jul 21, 2023 06:22 IST logo

8 Min read

mCaffeine’s Vaishali Gupta

Content & Coffee: Vaishali Gupta decodes the mCaffeine marketing blueprint

By Shamita Islur

Jul 11, 2023 05:56 IST logo

12 Min read

Hanging by a Thread(s) - leveraging the app for what it represents...

By Shamita Islur

Jul 10, 2023 08:47 IST logo

5 Min read

generative AI in A&M industry

#SMLive: How Generative AI redefines the role of humans in the A&M industry...

By Shamita Islur

Jul 06, 2023 09:35 IST logo

4 Min read

Content marketing with Influencers

#SMLive: The role of influencers & content in building brands...

By Shamita Islur

Jul 05, 2023 07:32 IST logo

4 Min read

Case Study: How HDFC Bank created Vigil Aunty to educate people on financial fraud

By Shamita Islur

Jul 04, 2023 04:30 IST logo

8 Min read

Meta’s Shweta Bajpai

Shweta Bajpai, Meta on how social media is shaping India’s consumer behaviour

By Shamita Islur

Jun 30, 2023 13:02 IST logo

3 Min read

Krishnarao Buddha

Samosa Snippets

Krishnarao Buddha on Parle Kismi’s journey from word of mouth to an enabler of relationships

By Shamita Islur

Jun 21, 2023 09:54 IST logo

8 Min read

Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency?

By Shamita Islur

Jun 19, 2023 10:07 IST logo

11 Min read