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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

jewellery brands' festive marketing Experts Speak

Jewellery brands to tap into digital to reach new-age audiences this festive season

This year, jewellery brands' festive marketing plans include tapping digital channels considering the shifting consumer trends as they aim to build a connection and tie up festivities with the wedding and cricket season.

By Shamita Islur
logoOct 09, 2023 16:13 IST logo 7 Min read
Vaishali Verma Interviews
World Cup will be a big needle mover for brands who want to make it big: Vaishali Verma, Initiative India
By Shamita Islur
logoOct 11, 2023 10:00 IST logo 7 Min read
Pradnya Popade Marketing Shorts
Samsonite's Pradnya Popade on crafting a marketing strategy that resonates durability
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logoOct 05, 2023 11:31 IST logo 4 Min read
role of CMOs Experts Speak
How AI is pushing CMOs to collaborate with emerging tech roles
By Shamita Islur
logoOct 04, 2023 19:32 IST logo 7 Min read
Gauri Malhotra Interviews
How Bombay Shaving Company is staying razor-focused on reaching out to young consumers
By Shamita Islur
logoSep 28, 2023 17:04 IST logo 9 Min read
Gen z marketing Experts Speak
Breaking down Gen Z marketing myths: Insights from creative minds
By Shamita Islur
logoSep 20, 2023 12:39 IST logo 6 Min read
Harsh Shah, Wunderman Thompson Interviews
Advertisers must navigate the fine line between using consumer data for personalization & respecting user privacy: Harsh Shah, Wunderman Thompson
By Shamita Islur
logoSep 15, 2023 16:30 IST logo 4 Min read
brand SRK Experts Speak
Will SRK become the king of brand endorsements post Jawan’s success?
By Shamita Islur
logoSep 13, 2023 18:01 IST logo 6 Min read
Saad Khan, DDB Mudra Group Interviews
The real opportunity lies in embracing tech to create innovative solutions: Saad Khan, DDB Mudra Group
By Shamita Islur
logoSep 12, 2023 16:48 IST logo 5 Min read
Belson Coutinho of Akasa Air Interviews
Generative AI will play a big role in enhancing customer experience: Belson Coutinho of Akasa Air
By Shamita Islur
logoSep 07, 2023 12:35 IST logo 5 Min read
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