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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Kantar's Puneet AvasthiSamosa Snippets

Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi

Kantar’s recent AI findings reveal that 60% of organisations rarely use generative AI, despite its commercial promise. We speak to Puneet Avasthi of Kantar on the explanations behind the lag, how its capabilities in social media are enhancing consumer experiences and the trends.

By Shamita Islur
Apr 25, 2024 09:00 IST 5 Min read
Nishant Kedia of Rebel FoodsInterviews
Nishant Kedia of Rebel Foods on crafting customer experiences in the digital age
By Shamita Islur
Apr 24, 2024 16:35 IST 9 Min read
ad agencies filing for IPOExperts Speak
When should an ad agency consider going public?
By Shamita Islur
Apr 22, 2024 13:40 IST 7 Min read
Panasonic Life Solutions India marketing Interviews
Sunil Narula on how Panasonic Life Solutions India engages consumers through an influencer-driven marketing strategy
By Shamita Islur
Apr 19, 2024 12:08 IST 9 Min read
Beverage brands’ summer marketingSamosa Snippets
Beverage brands’ summer marketing: Quenching thirst via engaging campaigns, creative contests & initiatives
By Shamita Islur
Apr 18, 2024 09:00 IST 7 Min read
impact of political collabs on an influencerExperts Speak
Racing for likes and votes: The impact of political collabs on an influencer’s brand associations
By Shamita Islur
Apr 08, 2024 15:41 IST 9 Min read
Dell’s marketing strategy Marketing Shorts
How Dell’s marketing strategy aims at transforming education by driving change ft. Mayuri Saikia
By Shamita Islur
Apr 04, 2024 13:36 IST 6 Min read
Samsonite’s Pradnya Popade Interviews
Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya Popade on marketing skills
By Shamita Islur
Mar 28, 2024 17:00 IST 5 Min read
BFSI spending Experts Speak
Where is BFSI spending its advertising money in its most important quarter?
By Shamita Islur
Mar 26, 2024 18:49 IST 8 Min read
Parachute Advansed Holi CampaignsSamosa Snippets
How Parachute Advansed Holi campaigns embrace colours & joy
By Shamita Islur
Mar 22, 2024 16:00 IST 3 Min read
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