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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Google Chrome's cookie Experts Speak

Google Chrome's cookie shift: Navigating challenges and embracing first-party data

As Google Chrome implements Tracking Protection, cutting off access to third-party cookies, the digital advertising landscape faces a transformation. Industry experts weigh in on the challenges and opportunities and the shift to first-party data.

By Shamita Islur
Jan 09, 2024 15:34 IST 6 Min read
AI trends in 2024Experts Speak
Upskilling, personalization & adaptability: AI trends to expect in 2024
By Shamita Islur
Jan 04, 2024 16:05 IST 6 Min read
controversies in Indian marketing#SocialThrowback
Social Throwback 2023: The biggest controversies in Indian marketing
By Shamita Islur
Dec 28, 2023 13:13 IST 5 Min read
Elon Musk’s X #SocialThrowback
Social Throwback 2023: The year Elon Musk’s X transformed to bring in advertisers
By Shamita Islur
Dec 21, 2023 13:44 IST 8 Min read
brand campaign narratives #SocialThrowback
Social Throwback 2023: Change, humour & heartfelt emotions take over brand campaign narratives
By Shamita Islur
Dec 20, 2023 15:39 IST 5 Min read
client-agency dynamicExperts Speak
Brands share what they really want from ad agencies to give quick approvals
By Shamita Islur
Dec 18, 2023 12:55 IST 8 Min read
guide to Twitter (X) marketing Experts Speak
An in-depth guide to X (Twitter) marketing as shared by experts
By Shamita Islur
Dec 13, 2023 16:52 IST 8 Min read
Tech giants integrate AI#SocialThrowback
Social Throwback 2023: Tech giants integrate AI tools to enhance advertiser and user experience
By Shamita Islur
Dec 11, 2023 18:14 IST 9 Min read
Myntra’s marketing planMarketing Shorts
Blending tech & trends: Myntra’s marketing plan for year-end sale ft. Sunder Balasubramanian
By Shamita Islur
Dec 08, 2023 18:23 IST 5 Min read
AI trends#SocialThrowback
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
By Shamita Islur
Dec 06, 2023 14:28 IST 9 Min read
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