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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

FNP’s Valentine's strategy Marketing Shorts

Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach

Valentine's Day is incomplete without gifts. However, consumers seek for an emotional connect when buying them. Avi Kumar, CMO, FNP walks us through the brand's storytelling and digital-first approach that makes Valentine’s Day gifting more meaningful, with insights on consumer trends, campaign strategies, and more.

By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
Wavemaker’s Sairam Ranganathan Interviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
three-minute Reels Experts Speak
Will Meta's shift towards three-minute Reels engage audiences?
By Shamita Islur
Jan 31, 2025 16:30 IST 8 Min read
Mahindra Holidays' Pratik Mazumder Interviews
Pratik Mazumder on the rise of domestic travel and tech-driven services
By Shamita Islur
Jan 30, 2025 13:38 IST 7 Min read
DeepSeek Decode
Decoding how DeepSeek could disrupt global tech’s AI efficiency
By Shamita Islur
Jan 29, 2025 10:01 IST 5 Min read
Kotak Life’s Ashish Nair Interviews
Trust must be paired with convenience for life insurance customers: Kotak Life’s Ashish Nair
By Shamita Islur
Jan 27, 2025 12:51 IST 13 Min read
The Leela Group's Shweta Jain Interviews
The Leela Group’s Shweta Jain on marketing during the wedding season
By Shamita Islur
Jan 24, 2025 12:13 IST 12 Min read
Quick Commerce is changing advertising strategies for brands Experts Speak
How Quick Commerce is changing advertising strategies for brands
By Shamita Islur
Jan 22, 2025 13:17 IST 7 Min read
Big Tech that awaits as Trump takes over Decode
Decoding the new chapter of Big Tech that awaits as Trump takes over
By Shamita Islur
Jan 21, 2025 14:42 IST 5 Min read
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