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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

brand identity in the age of AIExperts Speak

The evolution of brand identity in the age of AI

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising concerns about authenticity, emotional resonance, and the irreplaceable role of human creativity in branding.

By Shamita Islur
Apr 21, 2025 14:07 IST 7 Min read
Mayuri Saikia on DellInterviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Anuja Trivedi Shemaroo EntertainmentInterviews
Organisations must acknowledge bias and actively address it to drive inclusivity: Anuja Trivedi, Shemaroo Entertainment
By Shamita Islur
Apr 10, 2025 16:19 IST 11 Min read
AI fearsDecode
Decoding how our AI fears are coming true
By Shamita Islur
Apr 09, 2025 11:39 IST 6 Min read
Startups investing IPLExperts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
surrogate advertisements during IPLExperts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
Apr 03, 2025 13:01 IST 6 Min read
ICICI Lombard’s Sheena KapoorInterviews
ICICI Lombard’s Sheena Kapoor on capturing Gen Z attention in a cluttered insurance market
By Shamita Islur
Apr 01, 2025 16:46 IST 12 Min read
Hyatt’s Deepa KrishnanInterviews
When women see other women in leadership positions, it provides inspiration and validation: Hyatt’s Deepa Krishnan
By Shamita Islur
Mar 27, 2025 12:27 IST 13 Min read
Neha Jolly Sawhney Snapchat IPL strategyInterviews
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement
By Shamita Islur
Mar 25, 2025 19:36 IST 5 Min read
Virtual Influencer raceExperts Speak
Is India lagging in the Virtual Influencer race?
By Shamita Islur
Mar 25, 2025 14:53 IST 6 Min read
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