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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

McDonald's CMO Arvind RP Marketing Shorts

McDonald's CMO Arvind RP on marketing Korean flavours to Indian consumers

McDonald's India is the latest brand to capitalise on the Korean wave with a strategically timed limited-edition menu targeting Gen Z, featuring K-drama-inspired marketing. CMO Arvind RP reveals the approach to cultural integration and plans for future innovations.

By Shamita Islur
Mar 21, 2025 18:57 IST 3 Min read
Automobile marketing FY25-26 Experts Speak
Automobile marketers embrace digital innovation and rural reach to navigate a slower H1
By Shamita Islur
Mar 19, 2025 14:57 IST 5 Min read
Mark Zuckerberg's leadership shift Experts Speak
Could Mark Zuckerberg's leadership shift continue drawing advertisers' eyeballs?
By Shamita Islur
Mar 17, 2025 17:43 IST 8 Min read
Original Source’s new ad Campaign Spot
Original Source’s new ad leverages AI to make showering feel like an extreme sport
By Shamita Islur
Mar 11, 2025 18:54 IST 2 Min read
gender equality in A&M and media Experts Speak
Women leaders share their vision for gender equality in A&M and media workplaces
By Shamita Islur
Mar 07, 2025 16:45 IST 7 Min read
Maruti Suzuki’s marketing strategy Interviews
From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy
By Shamita Islur
Mar 06, 2025 14:25 IST 8 Min read
Meta’s loosening grip on content moderation Decode
Decoding how Meta’s loosening grip on content moderation could lead to consumer distrust
By Shamita Islur
Mar 04, 2025 17:59 IST 5 Min read
SEO playbook Experts Speak
AI has changed the SEO playbook: What’s next for marketers?
By Shamita Islur
Feb 26, 2025 15:22 IST 6 Min read
AI copyright battles Decode
Decoding how AI copyright battles could change the future of AI development
By Shamita Islur
Feb 24, 2025 11:06 IST 6 Min read
Lynx’s latest campaign Campaign Spot
Lynx’s latest micro ads offer a bold and bizarre take on intimate fragrance
By Shamita Islur
Feb 20, 2025 19:25 IST 3 Min read
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