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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

culture first creative agenciesIAA

The new blueprint for internet-era creative agencies

At AgencyCon, leaders from culture-first creative agencies explored how being built for the internet, with a deep focus on craft, speed, and community, enables them to shape culture, deliver business impact, and redefine the future of modern advertising.

By Shamita Islur
Jul 31, 2025 21:23 IST 5 Min read
Agency leaders on idea ownershipIAA
The IP debate: Agency leaders on ownership, ethics, and legal grey areas
By Shamita Islur
Jul 31, 2025 17:48 IST 5 Min read
Durgesh Kaushik on Reddit ad strategyInterviews
Durgesh Kaushik breaks down Reddit’s ad strategy
By Shamita Islur
Jul 31, 2025 10:31 IST 6 Min read
sexual wellness brands navigating restrictionsExperts Speak
How sexual wellness brands are rethinking advertising in the age of platform restrictions
By Shamita Islur
Jul 28, 2025 13:56 IST 8 Min read
India monsoon OOH advertisingExperts Speak
How monsoon is reshaping India’s OOH advertising playbook
By Shamita Islur
Jul 21, 2025 13:18 IST 7 Min read
future of searchDecode
Navigating the ad-fueled, flawed future of search
By Shamita Islur
Jul 21, 2025 12:16 IST 7 Min read
Superman Gen Z-focused marketingMovie Marketing
Inside Superman’s Gen Z-focused marketing push
By Shamita Islur
Jul 14, 2025 12:23 IST 8 Min read
AI-generated contentDecode
Is everything AI-generated now?
By Shamita Islur
Jul 14, 2025 11:41 IST 7 Min read
Tourism New Zealand marketingMarketing Shorts
How Tourism New Zealand is marketing to Asia: Gregg Wafelbakker explains
By Shamita Islur
Jul 11, 2025 15:25 IST 5 Min read
Hero Realty Karan KumarInterviews
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
By Shamita Islur
Jul 11, 2025 12:54 IST 9 Min read
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