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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Myntra FWD ad Campaign Spot

Gukesh D teaches Vishy Anand Gen Z lingo in new Myntra Fwd ad

The ad sees Viswanathan Anand and Gukesh Dommaraju flexing their career achievements, learning new Gen Z lingo and throwing shade at each other.

By Shamita Islur
Jan 17, 2025 18:06 IST 2 Min read
luggage brands marketing India's travel season Experts Speak
How luggage brands are packing pop culture and innovation into India's travel season
By Shamita Islur
Jan 15, 2025 15:14 IST 6 Min read
India’s DPDP Act Experts Speak
How India’s DPDP Act could change digital campaigns
By Shamita Islur
Jan 10, 2025 15:36 IST 6 Min read
Digital Personal Data Protection (DPDP) Act Decode
Decoding the Digital Personal Data Protection (DPDP) Act
By Shamita Islur
Jan 06, 2025 19:19 IST 5 Min read
control over advertising and data collection Experts Speak
How can users get more control over advertising and data collection?
By Shamita Islur
Jan 06, 2025 09:31 IST 5 Min read
Braille packaging Experts Speak
Why brands need to view Braille packaging as an extension of consumer service
By Shamita Islur
Jan 03, 2025 18:06 IST 6 Min read
Zostel’s Pranavi Chhikniwala Marketing Shorts
Zostel’s Pranavi Chhikniwala on tapping travel trends to inspire Gen Z & Millennials
By Shamita Islur
Dec 20, 2024 16:46 IST 11 Min read
DoorDash’s holiday campaign Campaign Spot
DoorDash’s holiday campaign delivers humour and last-minute gifts
By Shamita Islur
Dec 19, 2024 19:33 IST 2 Min read
regulating social media for teenagers Decode
Decoding how different countries are regulating social media for teenagers
By Shamita Islur
Dec 16, 2024 17:21 IST 7 Min read
Brands celebrate Gukesh D’s historic win Topical Spot
Brands celebrate Gukesh D’s historic win at World Chess Championship with creatives
By Shamita Islur
Dec 13, 2024 18:58 IST 3 Min read
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