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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Virtual Influencer raceExperts Speak

Is India lagging in the Virtual Influencer race?

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to global markets, the cultural factors behind brand hesitancy, and the potential for growth amid technological and societal challenges.

By Shamita Islur
Mar 25, 2025 14:53 IST 6 Min read
McDonald's CMO Arvind RPMarketing Shorts
McDonald's CMO Arvind RP on marketing Korean flavours to Indian consumers
By Shamita Islur
Mar 21, 2025 18:57 IST 3 Min read
Automobile marketing FY25-26Experts Speak
Automobile marketers embrace digital innovation and rural reach to navigate a slower H1
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Could Mark Zuckerberg's leadership shift continue drawing advertisers' eyeballs?
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Mar 17, 2025 17:43 IST 8 Min read
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Original Source’s new ad leverages AI to make showering feel like an extreme sport
By Shamita Islur
Mar 11, 2025 18:54 IST 2 Min read
gender equality in A&M and media Experts Speak
Women leaders share their vision for gender equality in A&M and media workplaces
By Shamita Islur
Mar 07, 2025 16:45 IST 7 Min read
Maruti Suzuki’s marketing strategyInterviews
From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy
By Shamita Islur
Mar 06, 2025 14:25 IST 8 Min read
Meta’s loosening grip on content moderation Decode
Decoding how Meta’s loosening grip on content moderation could lead to consumer distrust
By Shamita Islur
Mar 04, 2025 17:59 IST 5 Min read
SEO playbookExperts Speak
AI has changed the SEO playbook: What’s next for marketers?
By Shamita Islur
Feb 26, 2025 15:22 IST 6 Min read
AI copyright battlesDecode
Decoding how AI copyright battles could change the future of AI development
By Shamita Islur
Feb 24, 2025 11:06 IST 6 Min read
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