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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

automobile industry driving festive cheer Experts Speak

How the automobile industry is driving festive cheer in 2024

Brand leaders delve into how automobile brands are merging traditional values, emotional storytelling, and digital innovation in their festive season campaigns, focusing on connecting with consumers, while leveraging digital platforms to drive engagement and sales growth.

By Shamita Islur
Oct 11, 2024 13:09 IST 6 Min read
role of Pink in marketing Experts Speak
Understanding Navratri colours: The versatile role of Pink in marketing
By Shamita Islur
Oct 10, 2024 14:43 IST 6 Min read
Roku's new ads Global Samosa
Roku's new ads turns tech frustrations into a hilarious screaming match
By Shamita Islur
Oct 03, 2024 19:28 IST 2 Min read
Gandhi Jayanti ads Topical Spot
Evergreen ads that hold relevance on Gandhi Jayanti
By Shamita Islur
Oct 01, 2024 19:32 IST 2 Min read
Blueskyy Decode
Could Bluesky be the decentralised future of social media or is it just another fleeting trend?
By Shamita Islur
Sep 30, 2024 19:05 IST 6 Min read
Experiential Marketing enhances brand experiences Festive Marketing Week
How Experiential Marketing enhances brand experiences and customer delight
By Shamita Islur
Sep 27, 2024 18:56 IST 4 Min read
communication design from target audiences Festive Marketing Week
How to shift communication design from target audiences to target cultures
By Shamita Islur
Sep 27, 2024 17:27 IST 3 Min read
Vineet Bajpai, Magnon Group Interviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read
Google's antitrust lawsuit Decode
Inside Google's antitrust lawsuit: Global scrutiny & future of big tech
By Shamita Islur
Sep 25, 2024 14:38 IST 8 Min read
Kavitha Gold and Diamonds Campaign Spot
Kavitha Gold and Diamonds shows self-expression has no gender in a new ad
By Shamita Islur
Sep 23, 2024 19:47 IST 2 Min read
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