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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Rapido’s meme-led social media Social Media Strategy

The strategy behind Rapido’s meme-led social media presence

Rapido, a bike-taxi service, uses Instagram to connect with young audiences through funny memes, local humour, and a relatable mascot called Driver Uncle. This article looks at how the brand uses simple, entertaining content to stay visible and relevant online.

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