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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

festive packagingExperts Speak

Experts Speak: Festive packaging takes a non-traditional approach this year

Festive is a time when consumers and brands alike, are all decked up to give their very best. Design experts weigh in on the importance of packaging during the festivities and what the future holds.

By Sneha Medda
logoNov 07, 2023 15:06 ISTlogo 5 Min read
Nitin SainiInterviews
Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy
By Sneha Medda
logoNov 01, 2023 15:01 ISTlogo 10 Min read
sustainability and AIExperts Speak
Experts say sustainability has taken a backseat in advertising but AI can help, here’s how
By Sneha Medda
logoOct 31, 2023 09:57 ISTlogo 6 Min read
Beauty ad spendsExperts Speak
Beauty industry banks on digital for festive sales; boost ads spends by 15-25%
By Sneha Medda
logoOct 17, 2023 09:00 ISTlogo 5 Min read
Twitter rebrandingExperts Speak
3 months of rebranding: Why experts prefer Twitter over X
By Sneha Medda
logoOct 10, 2023 16:40 ISTlogo 5 Min read
Nidhi RastogiMarketing Shorts
Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
By Sneha Medda
logoOct 06, 2023 13:32 ISTlogo 5 Min read
Stonks StudiosSamosa Snippets
Tanisha Fagwani and Nikhil Jain of Stonks Studios on finding its niche as a new-age agency
By Sneha Medda
logoSep 28, 2023 18:42 ISTlogo 4 Min read
AI trendsExperts Speak
Personalisation and real-time adjustments: AI trends expected this festive
By Sneha Medda
logoSep 26, 2023 13:25 ISTlogo 10 Min read
Gateway of IndiaExperts Speak
Experts Speak: How are brands leveraging Gateway of India to culturally connect with the audience
By Sneha Medda
logoSep 25, 2023 13:45 ISTlogo 5 Min read
Nilesh MalaniMarketing Shorts
Nilesh Malani on how Polycab aims to connect with the youth following a futuristic revamp
By Sneha Medda
logoSep 21, 2023 17:48 ISTlogo 3 Min read
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