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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Twitter rebrandingExperts Speak

3 months of rebranding: Why experts prefer Twitter over X

It's been more than three months since Twitter retired its iconic blue bird and rebranded to ‘X’. After a million memes later, users still seem to stick to the platform's former name. In that case, has the rebranding been truly effective? We pick experts’ brains to know more.

By Sneha Medda
logoOct 10, 2023 16:40 ISTlogo 5 Min read
Nidhi RastogiMarketing Shorts
Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
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logoOct 06, 2023 13:32 ISTlogo 5 Min read
Stonks StudiosSamosa Snippets
Tanisha Fagwani and Nikhil Jain of Stonks Studios on finding its niche as a new-age agency
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logoSep 28, 2023 18:42 ISTlogo 4 Min read
AI trendsExperts Speak
Personalisation and real-time adjustments: AI trends expected this festive
By Sneha Medda
logoSep 26, 2023 13:25 ISTlogo 10 Min read
Gateway of IndiaExperts Speak
Experts Speak: How are brands leveraging Gateway of India to culturally connect with the audience
By Sneha Medda
logoSep 25, 2023 13:45 ISTlogo 5 Min read
Nilesh MalaniMarketing Shorts
Nilesh Malani on how Polycab aims to connect with the youth following a futuristic revamp
By Sneha Medda
logoSep 21, 2023 17:48 ISTlogo 3 Min read
Eveready’s 100+ year journeyMarketing Shorts
How colour ‘Red’ powered Eveready’s 100+ year journey in India
By Sneha Medda
logoSep 14, 2023 13:31 ISTlogo 4 Min read
AI in festiveExperts Speak
Experts Speak: AI has the potential to create the biggest fireworks this festive season
By Sneha Medda
logoSep 11, 2023 17:16 ISTlogo 6 Min read
Inclusivity for dummiesWriter's Corner
Inclusivity for dummies: How to tell if your ad is tokenistic
By Sneha Medda
logoSep 08, 2023 17:51 ISTlogo 7 Min read
10 minute reelsExperts Speak
Experts Speak: As Instagram tests 10-minute Reels, what will it mean for the future of video content?
By Sneha Medda
logoSep 06, 2023 13:24 ISTlogo 6 Min read
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