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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

OTT trends 2024Experts Speak

Higher share in ad spends and path to profitability: Experts share OTT trends for 2024

Despite a sizable Indian OTT audience, the streaming industry largely hasn't touched profits yet. The industry is now changing its modus operandi aggressively to strengthen its revenue prospects. From following an AVOD model to experimenting with tech-oriented and hyperlocal content, the industry is shifting. Experts dive into more trends that will shape the OTT market in 2024.

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