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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Bollywood MarketingExperts Speak

As Bollywood gets its charm back, experts recommend bringing a fresh approach to marketing

From relying on SRK's fanbase to dropping catchy songs, Bollywood marketing has followed a certain template in marketing their content. As times shift for Hindi-cinema and it inches closer to pre-covid revenue levels, Social Samosa speaks to experts who recommend bringing a fresh approach to marketing.

By Sneha Medda
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Experts Speak: Will Air India’s rebranding see a smooth landing?
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Expert Speak: How to use ASCI’s guidelines on Generative AI for ads while ensuring compliance and ethical conduct
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