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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Nilesh Malani Marketing Shorts

Nilesh Malani on how Polycab aims to connect with the youth following a futuristic revamp

Polycab India recently underwent an identity change with a more futuristic and youthful appearance. Nilesh Malani, CMO - Polycab India Ltd dwells deep into how the brand is actively trying to connect with the younger audience.

By Sneha Medda
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With media fragmentation today, single-medium efforts deliver limited impact: Vishal Subharwal of HDFC Life
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Acquisition Tales: Social Panga eyes global presence after joining hands with LS Digital
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