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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Marketing to Gen Z Marketing Shorts

Marketing to Gen Z with the right aesthetics ft. NEWME’s Sumit Jasoria & Shivita Sharma

NEWME, a GenZ fashion-tech brand, centers its marketing strategy on engaging with the young audience. From its logo designs to collaborations, the fashion platform wants to be known for its aesthetics. We speak to the founding members to understand the building blocks of the platform and how they are marketing to a diverse cohort like Gen Z.

By Sneha Medda
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Social Throwback 2023: Shoppertainment and viral memes, trends that dominated the homegrown SFV landscape
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Social Throwback 2023: The year of rebranding & connecting with Gen-Z
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Influencer marketing violations continue to surge; experts suggest ways to prevent
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Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates
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Experts share Diwali ads that have made a dhamaka in 2023
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Experts Speak: Festive packaging takes a non-traditional approach this year
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Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy
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Experts say sustainability has taken a backseat in advertising but AI can help, here’s how
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logoOct 31, 2023 09:57 ISTlogo 6 Min read
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Beauty industry banks on digital for festive sales; boost ads spends by 15-25%
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logoOct 17, 2023 09:00 ISTlogo 5 Min read
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