Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Social Media Strategy

Inside: DailyObjects - a social media strategy of monochromatic palette & expressive fashion

May 12, 2023 09:51 IST logo

4 Min read

Mirinda rebranding

Samosa Snippets

Mirinda rebranding: Evolving from minimalism to maximalism

By Sneha Medda

May 10, 2023 13:16 IST logo

4 Min read

Met Gala 2023: Brands join the red carpet of memes and creatives

By Sneha Medda

May 03, 2023 08:14 IST logo

10 Min read

Social Media Strategy

A blend of Gen-Z-first approach & inclusivity - Deconstructing FAE Beauty's Social Media Strategy

By Sneha Medda

May 02, 2023 09:42 IST logo

4 Min read

Zepto’s Amritansu Nanda

Zepto’s Amritansu Nanda on delivering the right marketing strategy for Q-com

By Sneha Medda

Apr 26, 2023 10:31 IST logo

11 Min read

Industry Updates

ICW's new USHA Award to sponsor a trip to Cannes Lions for the winner

By Sneha Medda

Apr 25, 2023 10:09 IST logo

2 Min read

Key mediums for IPL are driven from the audiences' POV which is digital-social & OTT: Anuradha Bose

By Sneha Medda

Apr 18, 2023 12:00 IST logo

5 Min read

Campaign Feature

A look at the advertising journey of the Great Indian Fizz - Campa Cola

By Sneha Medda

Apr 05, 2023 11:02 IST logo

5 Min read

April Fools 2023

April Fools 2023: Flights with no babies to AI rings; brands prank consumers

By Sneha Medda

Apr 03, 2023 10:08 IST logo

13 Min read

Meesho's marketing strategy: How affordability became the brand keyword

By Sneha Medda

Mar 30, 2023 07:28 IST logo

15 Min read