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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Durga Pujo Experts Speak

How brands are weaving tales of tradition & innovation this Durga Pujo

Brands are creatively bringing tradition and innovation together this Durga Pujo, crafting campaigns that resonate with the festival’s emotional and cultural significance. Experts share how they are focusing on storytelling and local elements, to connect with both younger and broader audiences.

By Sneha Medda
Oct 08, 2024 10:00 IST 9 Min read
Falguni Pathak marketing marvel Samosa Snippets
What makes Falguni Pathak a marketing marvel?
By Sneha Medda
Oct 07, 2024 10:00 IST 5 Min read
Understanding Navratri colours Experts Speak
Understanding Navratri colours: What yellow means for the brand world
By Sneha Medda
Oct 03, 2024 16:49 IST 5 Min read
Coca-Cola’s new campaign Campaign Spot
Coca-Cola’s new campaign shows how an epic game of football turns strangers into ‘Intimate Strangers'
By Sneha Medda
Oct 01, 2024 19:55 IST 2 Min read
Airtel’s new campaign Campaign Spot
Airtel’s new campaign tackles the rising threat of voice-phishing scams
By Sneha Medda
Sep 30, 2024 18:55 IST 2 Min read
marketer’s playbook new commerce Festive Marketing Week
The marketer’s playbook to win on new commerce platforms
By Sneha Medda
Sep 27, 2024 18:45 IST 4 Min read
Short form big impact Festive Marketing Week
Short form big impact: Unlocking the power of celebration
By Sneha Medda
Sep 27, 2024 17:50 IST 2 Min read
brands package the festive spirit Experts Speak
How can brands package the festive spirit with emotion, culture & sustainability
By Sneha Medda
Sep 23, 2024 14:34 IST 7 Min read
Clinic Plus Daughter's Day Campaign Spot
Clinic Plus celebrates daughters by giving an ode to the ones that were never wished for
By Sneha Medda
Sep 19, 2024 18:58 IST 2 Min read
Label Earthen Social Media Strategy
Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram
By Sneha Medda
Sep 18, 2024 14:13 IST 5 Min read
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