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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

too much contentExperts Speak

How much content is too much content?

In a world where brands are constantly competing for attention and relevance, if you take a pause, you might find yourself wondering – how much is too much? Digital marketers weigh in on the fine line between staying visible and overwhelming your audience.

By Sneha Medda
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The Whole Truth Foods’ social media playbook: When humour meets no-bs marketing
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The Film & TV Charity’s new ad sheds light on the industry’s toxic work culture
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Why are brands flipping the Valentine’s Day script?
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Is it time to stop shi*ting on Valentine’s Day?
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Mastering the art of storytelling in advertising
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