Brand Saga

Brand Saga: ACKO's marketing tale of humour in a fear-driven insurance industry

The insurance industry has long been burdened by fear-driven messaging, paperwork, and middlemen. ACKO took a digital-first, humor-led approach, making insurance accessible and engaging. Here’s how.

By Pranali Tawte

Feb 28, 2025 17:24 IST logo

7 Min read

Brand Saga

Brand Saga: A page out of Urban Company's evolution in storytelling

By Pranali Tawte

Feb 18, 2025 18:30 IST logo

5 Min read

Brand Saga

Brand Saga: CaratLane’s love affair with jewellery and innovation

By Pranali Tawte

Feb 05, 2025 13:46 IST logo

5 Min read

Brand Saga

Brand Saga: Meesho’s journey to redefine affordable shopping

By Pranali Tawte

Jan 23, 2025 17:50 IST logo

6 Min read

Brand Saga

Brand Saga: CRED’s blend of nostalgia and modern marketing

By Pranali Tawte

Dec 26, 2024 15:40 IST logo

11 Min read

Brand Saga

Brand Saga: Jeevansathi.com’s love match with marketing

By Pranali Tawte

Dec 19, 2024 11:44 IST logo

8 Min read

Brand Saga

Brand Saga: Swiggy's marketing trail to IPO

By Pranali Tawte

Dec 12, 2024 12:53 IST logo

10 Min read

Brand Saga

Brand Saga: A 'Carvaan' of ads that personified a ‘music player’

By Sneha Yadav

Oct 28, 2021 07:20 IST logo

12 Min read

Brand Saga

Brand Saga: A tale for every occasion - Amazon India's storytelling legacy

By Sneha Yadav

Oct 07, 2021 10:41 IST logo

8 Min read

Brand Saga

Brand Saga: Milk Bikis – an ode to simpler times

By Sneha Yadav

Sep 30, 2021 11:42 IST logo

16 Min read