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Spikes Asia 2022
fi - 2025-12-30T113652.543Case Studies

Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning

Ather Rizta wanted to position its scooter during the Dasara festival. The idea was to highlight three key cultural rituals of Dasara in Karnataka via influencers and showcase how the brand seamlessly blends into Indian festivals.

By Social Samosa
Dec 30, 2025 11:51 IST 3 Min read
fi - 2025-12-26T110837.308Case Studies
Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
By Social Samosa
Dec 26, 2025 11:09 IST 7 Min read
fi - 2025-12-23T115731.529Case Studies
Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
By Social Samosa
Dec 23, 2025 12:22 IST 5 Min read
fi - 2025-12-19T112200.829Case Studies
Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
By Social Samosa
Dec 19, 2025 11:29 IST 4 Min read
fi - 2025-12-16T105619.740Case Studies
Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
By Social Samosa
Dec 16, 2025 11:21 IST 5 Min read
Pulse National Candy Day campaignCase Studies
Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience
By Social Samosa
Dec 12, 2025 12:35 IST 4 Min read
fi - 2025-12-09T112833.828Case Studies
Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility
By Social Samosa
Dec 09, 2025 11:30 IST 4 Min read
fi - 2025-11-21T115519.132Case Studies
Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
By Social Samosa
Nov 21, 2025 12:18 IST 5 Min read
fi - 2025-11-19T125813.905Case Studies
Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
By Social Samosa
Nov 19, 2025 13:01 IST 5 Min read
fi (58)Case Studies
Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
By Social Samosa
Nov 11, 2025 10:00 IST 3 Min read
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