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Read
Interview: “We’re dealing with a market where many listeners are on pirated music” Amarjit Singh Batra, Spotify India
Jul 18, 2019
Interview: Today’s consumer connects with brands at a ‘shared value’ level: Suhail Tariq, HONOR India
Jul 12, 2019
3 Ways to Increase Sales Using SEO and Content Marketing
Jul 10, 2019
Sneak peek into ‘Asia’s gay Netflix’ with Jay Lin, Founder, GagaOOLala
Jul 9, 2019
Influencer engagement works better than celebrity engagement for us: Bhavishya Kelappan, Mia by Tanishq
Jul 3, 2019
#CWC19 Interview: Rishav Choudhury explains how CashKaro’s Predict & Win helps acquire new users
Jun 26, 2019
Zeb Fatima of a2zeb shares the A to Z of her blog journey
Jun 7, 2019
Interview: Keep writing good content: Pooja Budhiraja, Pose In Style
Jun 6, 2019
Turning consumers into paid members is Hotstar Specials strategy: Nikhil Madhok, Hotstar
May 27, 2019
Devesh Baheti on baring it all with The Naked Soul
May 23, 2019
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Campaign Reviews
INDIAN SOCIAL MEDIA
When we read long Instagram captions by Netflix India…
Aug 13, 2020
#SSWellnessWatch: Role of content in selling beauty brands & products
Aug 12, 2020
All you need to know about the Fake Followers social media scam
Aug 12, 2020
#TheSocialCMO ft Srinivas Adapa, CMO, Burger King
Aug 10, 2020
The curious case of Bumble on Indian Matchmaking
Aug 6, 2020
Never lose a chance to meet your heroes: Relevance of social media influence for authors
Aug 5, 2020
Balancing between positivity & opportunism: Marketing during a pandemic
Aug 3, 2020
Shakuntala Devi Marketing Strategy: A tale of numbers, emotions & trends
Jul 31, 2020
Sharekhan’s MoneyFLIX: OTT for finance a relevant marketing play?
Jul 28, 2020
Space for LGBTQIA+ Community in social media & marketing
Jul 24, 2020
Voltas Beko draws flak for ‘sexist’ dishwasher ad
Jul 22, 2020
Coronavirus the most tweeted topic by World leaders: BCW’s Twiplomacy Study
Jul 22, 2020
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