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Experts Speak

Festive AdExExperts Speak

India’s festive AdEx to see 10-12% lift in 2025

GST rationalisation primes wallets as strong sentiment fuels festive AdEx. Marketers bet on CTV, retail media and performance-driven campaigns this season, though headwinds remain.

By Pranali Tawte
logoSep 08, 2025 10:10 ISTlogo 5 Min read
GST reforms festive AdExExperts Speak
GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
By Shamita Islur
logoSep 05, 2025 17:58 ISTlogo 6 Min read
Teachers Day AggieExperts Speak
What would Aggie do? A mentor who keeps the creative fire alive
By Pranali Tawte
logoSep 05, 2025 12:53 ISTlogo 9 Min read
teachers day gurus marketersExperts Speak
Who inspires the marketers? Industry voices share their gurus
By Joe
logoSep 05, 2025 09:00 ISTlogo 8 Min read
Nostalgia marketingExperts Speak
How much nostalgia is too much nostalgia?
By Karuna Sharma
logoSep 03, 2025 09:00 ISTlogo 8 Min read
FMCG brands festive marketingExperts Speak
FMCG brands bet big on digital and quick commerce to fuel festive sales
By Shamita Islur
logoSep 02, 2025 09:00 ISTlogo 7 Min read
REGIONAL INDIA FIExperts Speak
How brands can better connect with regional India this festive season
By Joe
logoSep 01, 2025 09:00 ISTlogo 7 Min read
startup thinking is reshaping ad agenciesExperts Speak
How startup thinking is reshaping ad agencies
By Shamita Islur
logoAug 29, 2025 09:00 ISTlogo 7 Min read
OOH playbook for Ganesh ChaturthiExperts Speak
The evolving OOH playbook for Ganesh Chaturthi 2025 amid rules and new tech
By Sneha Medda
logoAug 28, 2025 09:00 ISTlogo 5 Min read
Ganesh Chaturthi ad spendExperts Speak
Ganesh Chaturthi ad spend to grow 10-15% despite inflationary headwinds
By Shamita Islur
logoAug 26, 2025 09:00 ISTlogo 7 Min read
Prev 1 ... 8 9 10 Next
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