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Experts Speak

AI festive adsExperts Speak

Will AI ever create another festive ad worth remembering?

Four years after Cadbury’s iconic My Ad campaign with SRK, brands are racing to use AI in advertising—but can technology alone ever recreate that cultural magic? Experts share their take.

By Shamita Islur
logoOct 08, 2025 09:01 ISTlogo 8 Min read
Paint brands festive marketingExperts Speak
Paint brands give festive marketing a fresh coat of storytelling as competition intensifies
By Joe
logoOct 07, 2025 10:06 ISTlogo 6 Min read
Festive media inflationExperts Speak
Experts flag 15-40% festive media inflation: How brands are staying ahead
By Pranali Tawte
logoOct 06, 2025 09:29 ISTlogo 7 Min read
rise in agency led consultanciesExperts Speak
Why Indian agencies are racing to become consultants before AI does
By Shamita Islur
logoOct 03, 2025 10:21 ISTlogo 7 Min read
fi - 2025-09-30T192850.550Experts Speak
How Durga Puja celebrations are rewriting the brand playbook
By Joe
logoOct 01, 2025 12:54 ISTlogo 10 Min read
Regional celebrities in GujaratExperts Speak
Who is powering Navratri’s brand boom in Gujarat?
By Shamita Islur
logoSep 30, 2025 09:00 ISTlogo 5 Min read
Sustainability in OOHExperts Speak
What happens to a billboard after it’s taken down?
By Karuna Sharma
logoSep 29, 2025 10:23 ISTlogo 6 Min read
Navratri marketingExperts Speak
Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
By Pranali Tawte
logoSep 25, 2025 12:03 ISTlogo 4 Min read
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Navratri and the art of colour marketing
By Sneha Medda
logoSep 24, 2025 09:34 ISTlogo 6 Min read
fi - 2025-09-22T174332.712Experts Speak
Navratri 2025 to draw 30K nightly footfalls, boosting Gujarat’s ad spends
By Joe
logoSep 23, 2025 09:45 ISTlogo 6 Min read
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